In the first nine months of 2024, more than 5.7 million televisions worth RUB 165.3 billion were sold in Russia. This is 5% less than the same period last year. Experts attribute this decrease to the increase in final product prices and the increase in component prices. socialbites.ca learned about this from the analytical report of GS Group.
The average price of televisions increased by 16 percent and reached 29 thousand rubles. Buyers prefer to choose more affordable models with the same screen diagonal; 32% of TVs sold have a diagonal size of more than 45 inches.
The TV market is experiencing changes, with Chinese companies actively competing for large market shares previously occupied by LG and Samsung. According to analysts, in the future South Korean companies will account for only 11% of the market. Among Russia’s largest Chinese TV manufacturers, Haier, Xiaomi, Hisense and TCL stand out.
Our own brands have a significant market share – 20%. This is due to the possibility of simple assembly of devices at factories in Russia and Belarus, which has led to the emergence of a large number of high-quality and affordable devices that meet the needs of customers.
“Such devices are inexpensive, otherwise their main competitive advantage over large elite manufacturers is lost. Relatedly, the market share of this category in terms of value is more than twice lower in terms of quantity,” said GS Group.
Previously LG was created A screen that can be bent and stretched.
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Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.