There are more men studying in Russia than women 08:36

The largest user group of online book reading services in Russia is people aged 26 to 35; this accounts for 31% of the entire readership. socialbites.ca learned about this from the statistics of the mobile operator Yota.

Older Russians (36-45 years old) also actively use such applications; they make up 29% of the audience. According to Yota, the older generation is also more likely to read online: Users in the age group 56 and older spent 71% more traffic on such services in 2023 than a year ago. Interest in online reading has also increased by one and a half times (+48%) among young people (14-20 years old).

51% of the target audience of online library services is men. At the same time, male audiences are more active than female audiences in applications specializing in audiobooks such as Gramophone and Storytel, while women spend more traffic on classic services such as MyBook and Litres. E-books more often than others are published in Moscow, St. It is read in St. Petersburg, Novosibirsk, Yekaterinburg and Tomsk.

In total, digital library traffic in Russia increased by 50% in 2023. The most popular service was “Litre”. The Bookmate service, which had not even been in the top 5 before, ranked second. The MyBook app closes the top three.

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Source: Gazeta

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