Amazon Prime Video is preparing a ‘low-cost’ subscription model with ads

Amazon plans to include ads on its Prime Video streaming content service, an expected change early next yearFollowing the example of platforms like Netflix and Disney+.

Subscription plans for services such as Netflix and Disney+ have been extended to a more economical method supported by advertising, as ads are shown between content playbacks, reducing the price paid by users.

Netflix launched a standard ad-supported plan in November last year. removes some of the most viewed titles from the catalog. It initially offered a lower playback quality, but in April it improved the resolution. 1,080p and includes support for two simultaneous broadcasts.

This summer, Disney shared plans to offer an ad-based subscription similar to the Disney+ platform. This is expected to be available approximately from November 1st in various countries in Europe and Canada. 5.99 euros on the moon (etc. 8.99 euros what does it cost now).

The trend of combining ads also caught the attention of Amazon, which plans to launch this ad. early 2024 on Prime Video, as reported in Variety. Originally it would arrive at: United States, United Kingdom, Germany and Canada and to other countries at the end of the year Spain.

The company announced that it will display fewer ads on this medium than traditional channels and other competing streaming platforms. He also stated that he preferred this option. “Continue to invest in engaging content “And we will continue to increase this investment for a long time.”

These plans appear in a post on Amazon’s Prime Video blog, where it says it will launch in Spain “by 2024.” TV series and movies Prime Video’s content will contain limited advertising” and will not require any action from the user.

It also mentions a new ad-free option among its subscription plans, which will cost extra in the United States. $2.99 Monthly for Prime users, but prices in other markets such as Spain will be announced “Later”.

Source: Informacion


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