A Belarusian retailer announced the closure of the sole physical shop offering H‑book MAK4 laptops from the Gorizont factory. The decision, officials explained, was based on the store serving as a temporary showroom rather than a permanent location. Nadezhda Lazarevich, deputy chair of Minsk City Executive Committee, shared the details in a media interview. She stated that the pop‑up site was always meant to be temporary and that there are plans to restore a fixed retail presence, potentially reopening in February 2023 at the Stolitsa shopping center.
The business approach around the Horizon laptops was clarified by Lazarevich during a three‑day presentation designed to introduce the device to the public. The team demonstrated the product’s features, confirmed that the space was never intended to function as a long‑term sales point, and emphasized that the presentation aimed to generate awareness rather than establish a seasonal storefront.
For potential buyers, the company now facilitates purchases exclusively through its official website, with delivery options available directly to homes or offices. This shift mirrors a broader trend in technology retail where demonstrations transition into digital commerce channels.
Production figures have been optimistic: the factory has produced 4,000 laptops to date, and management anticipates reaching up to 200,000 units next year. At present, the lineup offers a single configuration with 8 gigabytes of RAM and 256 gigabytes of storage, priced at 1,599 Belarusian rubles. That price converts to roughly 41,500 rubles in Russian currency, reflecting cross‑regional pricing and market considerations. The device has inspired curiosity beyond its technical specs, with discussions surrounding its potential use in varied everyday contexts.
The shift toward online availability is accompanied by ongoing interest from consumers in neighboring regions who follow Belarusian tech manufacturing developments with great attention. The company’s messaging highlights a pivot from temporary retail exhibitions to a scalable distribution model that leverages direct‑to‑consumer delivery, online support, and consistent post‑sale service channels.
This information appears to have circulated via VG Times, which reported on the developments and provided context for the market response. For readers outside Belarus, the situation underscores how regional manufacturing initiatives can influence global perceptions of affordable, compact computing solutions and how brands adapt their sales structures in response to logistical and regulatory landscapes.
In summary, the H‑book MAK4 line remains accessible, but through digital storefronts rather than a fixed storefront. The Minsk event served as a live demo and a statement of intent: the product is real, functional, and available, with a clear plan to scale production and to reestablish a permanent retail presence when conditions permit. The overall trajectory points toward increased online ordering, improved distribution efficiency, and a broader reach for the Horizon line across markets where demand for compact, budget‑friendly laptops exists.
Cited source: VG Times