this Spanish ex-pilot Pedro Martínez de la Rosa has become the new ambassador for the Formula 1 team, starting this Thursday. Aston Martin, whose compatriot Fernando Alonso will race from next year, who will also be responsible for helping identify young talent.
“In a completely new location, Pedro de la Rosa will undertake the functions of communication, media, public relations, marketing, promotion, commercial and general consultancy “For Aston Martin, we work primarily with our communications/media/public relations team, marketing experts, visitor services operators and commercial sales team to maximize the team’s off-track potential.”
In addition to this, the English team confirmed that the 51-year-old is from Barcelona. will also be a consultant for the new Driver Development Program“assisting in the selection, cultivation and development of junior talents.”
“I am delighted to join the Aston Martin team as its ambassador. As I worked hard with Fernando Alonso during my time at McLaren and Ferrari, I already know many faces in the team and I look forward to meeting everyone in the organization.
The former pilot hopes to take advantage of it. “Experience and insights to help the team grow and further build on the momentum it has built ahead of the 2023 season, with a focus on supporting the commercial and marketing side of the business”.
“It’s clear to me that Aston Martin’s potential is huge and the appointment of a brilliant roster of new technical leaders and new corporate partners, and the arrival of Fernando next year, further strengthens the team’s resources and determination to succeed.” “De la Rosa stressed.
In that sense, he admitted that he has. “I really want to work” Asturian driver and also with Canadian Lance Stroll “a talented driver who won all junior categories on the road to Formula 1”. “This is the perfect time to join this organization and I will work hard to maximize every opportunity as we build an exciting future together.”
Aston Martin Team Principal Mike Krack added that the Catalan role as the team’s ambassador “Foundation” to “Business Improvement” efforts what they do with their partners to engage with the media and fans and launch new Driver Development Programs.
“No one in F1 can deny Pedro’s expertise and experience, they are unrivaled and I am sure he will not only fulfill the scope of his mission for us but will also find new ways to help us improve and evolve in other areas.” fields. fields. He is a great addition to our team“, Confessed.