Women’s club bills double last year: 8m euros

“According to me We are at the beginning of something very big under your sponsorship. women’s sport. There is a long road. We will see many more collaborations. Luis Doncel, managing director of GLS Iberia, explains to EFE: Society in general is increasingly turning to women’s sports and I believe brands will do the same.”

Spotify appears in front of game jersey and training outfits in a joint agreement with the men’s team; Bimbo will be on the left sleeve of your play clothesAs published by the ARA newspaper; Heura, to raise awareness of the society about the benefits of eating plant-derived protein; and GLS is the global logistics sponsor.

In addition, the women’s Barça has sponsorships from Nike, Estrella Damm, CaixaBank, Cupra, Allianz, Gatorade, Stanley (previously in front of the match kit), Coca Cola, Scotiabank and Banco BMG. The investments of these 14 brands will contribute 8 million Euros per year, which will allow the Ballon d’Or as a whole. Alexia Putellas Fight again to win the Champions League After last year in the final against Olympique de Lyon, honey remained on his lips.

GLS, a British-owned logistics company headquartered in the Netherlands, will be the global logistics sponsor of Barça women for the next three years until 30 June 2025. The first contacts between GLS and Barça club They took place at the end of 2021 and the deal was signed at the Joan Gamper Women’s Trophy held at the Estadi Johan Cruyff on 23 August.

“When we signed with Gamper, I had the opportunity to meet some Barça players and I saw them as humble, hardworking, understanding and eager to do something,” says Doncel. GLS started the world of sports sponsorship with the World Padel Tour in 2019 and is currently sponsoring Spanish players Bea González and Lucia Sainz.

“Through our relationship with them We have seen that women’s sport excites us because we see the professionalization trend behind it. and the girls are already seeing that they can have a future in sports. The truth is that we feel very comfortable with this type of sponsorship,” continues the British brand’s managing director in Spain.

Also, Doncel wishes to make it clear that: Their sponsorship with the Barça club aims to go beyond the brand’s self-disclosure, as in the world of paddle tennis. “Paddle tennis players come to give clinics to our clients and staff. I hope we can achieve something similar in this cooperation agreement with Barcelona.”

However, although the agreement was signed a month and a half ago, it is not yet clear what the sponsorship activations will be. “There was a meeting between the marketing teams of GLS and Barça last week. The roadmap is being determined.”

“Nothing is closed right now. But there is a desire to do something between the two teams, simple things that give us visibility.”. Just since the sponsorship deal was signed on August 23, two events have taken place that will significantly increase the visibility that GLS will have. The first is that DAZN broadcasts eight matches per day in the F League on its YouTube channel.

“It was a positive surprise for us because when we signed the sponsorship it was not announced yet. When we signed, we wanted to support a successful model, the female model of Barcelona,” says Doncel.

The second fact is that the team led by Jonatan Giráldez will be playing again at Spotify Camp Nou after setting the world record for attendance at a women’s soccer game twice last year. He will do so against Bayern Munich on 24 November and Rosengard on 21 December. Both matches belong to the group stage of the ‘Champions’.

“The first thing that came to my mind when I read the news was: Are we going to break another record?” Doncel said. it happened. “This is another great news for women’s sports. This goes far beyond Barça. The club’s bet does not come from 1-2 years ago, there is a model. What they do is enviable,” she says.