“Increased interest in Spain Football and NFL noticed. It’s like a marriage that’s about to happen.” , is a good indication of how the NFL (short for National Football League) is growing rapidly in Spain. from Pandemic: They had nearly 300,000 downloads per year in 2019, surpassed one million in 2020, and added 2.6 million in 2021 last season. About 70% of them are Spanish.
The same phenomenon is fueled by the platform Movistar, which broadcasts wild growth, competition and owns the television rights to 2024. this rise mass from last season it was “very important”, they point out from Movistar. And they describe it: 71% more Javi López, one of Movistar’s narrators and expert on American football, brings up some of his highlights: “It’s almost impossible to develop visually. And it happens in a few sports. every game can be the game of the game, the defining moment of the game”.
López and Sagasti believe that the growth of fans of this sport closely linked to the possibilities offered by online and multimedia tools available today: the emergence of podcasts, video-on-demand, etc. “Knowledge has become global, you can access all kinds of content,” says López. They, the promoters of the NFL in Spain, are also one of the secrets of the increase in the number of fans: passionate people, professionals with in-depth knowledge of the game. escaping from phorophismand those who want to entertain and be educational. “For us [‘100 Yardas’] Having fun is our number one goal and trying to be educational so that people who come to the sport get to know the sport,” explains Sagasti.
This ‘explosion’ on Spanish soil – “no longer like in the 2000s when there were ‘football-loving nerds’” – did not go unnoticed in the huge company that became the NFL. The league was noted last year One of Spain’s priority markets Expanding the brand of this amazing sport that is accumulating millionaire viewers every day and is in the Super Bowl, the championship finale, the big annual showcase. Last season, 112 million people watched the championship game in the United States alone. Sagasti offers another piece of information to help us understand how big the circus is: “They know very well how to sellIn that game alone, for example, seven times more sales are made than in the Champions League final”.
definitely The Super Bowl, the ‘show’ that surrounds it, and all its glory, is often a hook for attracting new followers. The dynamics of the game are complex, but it remains forever once many jump the barrier that separates them from a tactically rich sport -“The more you understand, the more connected you will be.“, points out López, starring highly competitive (only 17 days) and super-elite athletes. very democratizing.Sagasti reveals. In the NFL, small and very fast guys coexist with 150-pound giants. The NFL’s commitment to Spain is serious, and his personal descent is imminent. Sagasti, one of the main supporters of American football in Spain, was invited to Chicago for this Summer by the Bears (the name of the team in Illinois city) so he can get to know the franchise and of course tell ‘100 Yards’ everything he’s seen and learned about the league there.
All these movements are part of a strategy that will end in an official match dispute in a Spanish city on the not-too-distant horizon, a formula for exporting product already produced in London and from this year in Munich. “The time when American football is really going to explode in Spain is when a game is being played here,” says Sagasti. This could be in three or four years. The journalist said, “If that happens and let’s say in 2025 the NFL announces a four-year game in Spain in Madrid, Barcelona, or both cities, then I think the NFL could be an NBA fan in Spain.”
“Increased interest in Spain Football and NFL noticed. It’s like a marriage that’s about to happen.” , is a good indication of how the NFL (short for National Football League) is growing rapidly in Spain. from Pandemic: They had nearly 300,000 downloads per year in 2019, surpassed one million in 2020, and added 2.6 million in 2021 last season. About 70% of them are Spanish.
The same phenomenon is fueled by the platform Movistar, which broadcasts wild growth, competition and owns the television rights to 2024. this rise mass from last season it was “very important”, they point out from Movistar. And they describe it: 71% more Javi López, one of Movistar’s narrators and expert on American football, brings up some of his highlights: “It’s almost impossible to develop visually. And it happens in a few sports. every game can be the game of the game, the defining moment of the game”.
López and Sagasti believe that the growth of fans of this sport closely linked to the possibilities offered by online and multimedia tools available today: the emergence of podcasts, video-on-demand, etc. “Knowledge has become global, you can access all kinds of content,” says López. They are the promoters of the NFL in Spain, but also one of the secrets to the increase in the number of fans: passionate people, professionals with in-depth knowledge of the game. escaping from phorophismand those who want to entertain and be educational. “For us [‘100 Yardas’] Having fun is our number one goal and trying to be educational so that people who come to the sport get to know the sport,” explains Sagasti.
This ‘explosion’ on Spanish soil – “no longer like in the 2000s when there were ‘football-loving nerds’” – did not go unnoticed in the huge company that became the NFL. The league was noted last year One of Spain’s priority markets Expanding the brand of this amazing sport that is accumulating millionaire viewers every day and is in the Super Bowl, the championship finale, the big annual showcase. Last season, 112 million people watched the championship game in the United States alone. Sagasti offers another piece of information to help us understand how big the circus is: “They know very well how to sellIn that game alone, for example, seven times more sales are made than in the Champions League final”.
definitely The Super Bowl, the ‘show’ that surrounds it, and all its glory, is often a hook for attracting new followers. The dynamics of the game are complex, but it remains forever once many jump the barrier that separates them from a tactically rich sport -“The more you understand, the more connected you will be.“, points out López, starring highly competitive (only 17 days) and super-elite athletes. very democratizing.Sagasti reveals. In the NFL, small and very fast guys coexist with 150-pound giants. The NFL’s commitment to Spain is serious, and his personal descent is imminent. Sagasti, one of the main supporters of American football in Spain, was invited to Chicago for this Summer by the Bears (the name of the team in Illinois city) so he can get to know the franchise and of course tell ‘100 Yards’ everything he’s seen and learned about the league there.
All these movements are part of a strategy that will end in an official match dispute in a Spanish city on the not-too-distant horizon, a formula for exporting product already produced in London and from this year in Munich. “The time when American football is really going to explode in Spain is when a game is being played here,” says Sagasti. This could be in three or four years. The journalist said, “If that happens and let’s say in 2025 the NFL announces a four-year game in Spain in Madrid, Barcelona, or both cities, then I think the NFL could be an NBA fan in Spain.”