Just three weeks until the first Professional Women’s Football League (LPFF) kicks off, and files of pending issues are piling up on the desks of their leaders and staff. Since the new competition, for now, desks in their own home or external offices don’t even have a physical hub to centralize the work. Delay in approving bylaws, bureaucracy of the company in establishment, difficulties in finding deals with RFEF and summer holidays of third parties without a signed television contract and without a commercial name they threaten to launch the competition.
important date September 10The day of the first professional women’s football match in the history of Spain. The ideal would be, obviously, that everything leading to a milestone of this caliber would be ready for that day, but they assume that’s probably not the case at LPFF. They are working piecemeal to reach that date with the highest possible warranties, but today there is a possibility. Some matches of the first day cannot be watched on traditional TV.
To alleviate some of these issues, the LPFF announced this Wednesday that it has reached an agreement with LaLiga to be the “exclusive commercial agent of all commercial and sponsorship rights and assets” for the competition’s five seasons. The TV rights are excluded from the deal and will be used by the LPFF itself as determined by Royal Decree 5/2015. From a ‘political’ point of view, this strengthens the alliance between the two professional leagues against the RFEF, an institution that is already at odds with both.
42 million €
LPFF estimates the revenue of: 42 million euro “minimum”, He estimates that the money he estimates will contribute to “the development and growth of competition, as well as providing resources for clubs to improve their management structures and with it, improving the conditions of footballers”.
This commercial deal, which the LPFF sees as “one of the most important in the history of women’s sports worldwide”, will leverage the commercial experience LaLiga has and will allow new competition to accelerate deadlines for achieving economic performance. due to the lack of existing structure. One of its many problems is putting it ahead of the competition with maximum guarantees in as short a time frame as it has.
The source of the current problems is, according to many clubs consulted, the delay in ratifying the regulations that would regulate the LPFF. Approved by the Supreme Sports Council (CSD) on 15 June 2021 professionalization of the First Division of women’s football. The next step was the ratification of these statutes. This process was delayed for nine months as the clubs were unable to reach an agreement and CSD demanded that it come through by compromise. The goal was to prevent wars from being carried over to women in men’s football. A commendable but impossible challenge, he saw what was seen.
Twelve of the 16 participating clubs agreed on a clause and defended the vast majority, but the Government insisted on a compromise that did not materialize until the end of winter and crystallized with the ratification of the final charter on 14 March 2022. He later argued CDS he said the new competition will enjoy a margin starting in September with maximum guarantees.but reality puts this prediction into question.
The next process activated was the presidential election on 23 May, which was decided by the interim (subsequent) proclamation of Beatriz Álvarez and Rubén Alcaine, who were the only candidates with sufficient support to run for president and vice president. On June 7, almost a year after the competition became professional, a commission of delegates was appointed, the final condition for the LPFF to become operational.
First mission from then on creating a hitherto nonexistent structure and hiring staff It is still an ongoing process for different departments. This was an important requirement to activate the negotiations necessary to initiate the competition.
The most important interlocutor was the RFEF, which the LPFF had to negotiate. a coordination agreement regulating the relations between the two institutionsincluding matters such as promotions and demotions or arbitration payments. Conversations that have proven difficult as the relationship between LaLiga, which has taken the reins of the RFEF and LPFF, and the core of cohesive clubs (now after their commercial alliance) has been strained for many years.
The contention over who will do the calendar draw is one of the reflections of this difficult relationship, as well as the establishment of the calendar. maximum quota of non-community players Per team to be agreed between RFEF, LPFF and majority union FutPro. If the conflict continues, it will be CSD who will once again intervene.
Parallel to these issues, the LPFF has two extremely important open fronts. One of these business surname, will get the support of LaLiga for this. The new competition is negotiating with a few companies, but the summer holidays make it difficult to move forward. These are agreements that normally require the approval of the executive committees of companies that have not been active during the month of August.
Presentation on 6-S
LPFF plans to hold a presentation gala on September 6where they will present their corporate image, visual identity and other aspects such as websites. The desire is to reach that day with an already closed name deal, but there are clubs that aren’t too optimistic about the prospect.
Something similar happens with TV rights. There are open talks with several operatorsto measure their interests, but the law requires that the sale of these rights be made through a public auction, as in high-level men’s competition.
This ‘tender’ has already been prepared, is still open to changes and at the expense of being polished in the coming days to kick off the competition. In addition, it is not excluded that new problems arise with the RFEF regarding the specified conditions and the powers that each party may have over them.
That way, it seems complicated to unravel the contest before day one so the Women’s League can start without a television. At least in part, the new Audio-Visual Communications Act, passed in July, protects the “general interest” of the new competition, requiring at least one play per day to be broadcast publicly.
Because the negotiation of the new collective agreement will come later. The social bank has been set up since January, but the bureaucracy is once again delaying the negotiation of a deal ostensibly aimed at improving the current conditions of the football players.