EA Sports will replace Santander as a sponsor named League from the 2023/24 season. Electronic Arts’ sports video game division will name the Spanish competition in an as yet undecided format.

LaLiga still had a valid contract with Santander, but both sides announced in July their agreement to dissolve their alliance at the end of the season, which was about to begin, according to news published by El Periódico de España on Tuesday.

From the institution he heads Javier Thebes they argued that the competition was being reassessed and said that the deal with the bank headed by Ana Botín was already below what the market could offer.

There will be no changes this year: the first will continue to be called LaLiga Santander and the second will be LaLiga Smartbank.

almost twice as much

According to sources consulted, EA Sports (which already had sponsorship deals outside of LaLiga) will contribute. doubling around 20 million euros per year The fact that Santander was paying relieved BBVA as the nominal sponsor that day.

Video game company, creator of FIFA legend (also owner of F1) It will sponsor both the First and Second DivisionAs well as other sections like LaLiga Promises and of course e-games.

According to Marca, in the absence of official confirmation, the naming deal will be extended for five seasons from 23/24 to 27/28.

Coming at a crucial moment for this movement EA Sports, which decided to break its alliance with FIFA a few months ago, (for which he pays around 150m euros a year for the use of his brand) and will run his football titles under the name EA Sports FC from 2024.