The Kontinental Hockey League (KHL) continues its efforts to allow spectators to buy beer at matches sponsored by the organization. In a comment to the portal on this subject Legal betting – said Sergei Dobrokhvalov, Vice President of Marketing and Communications of the KHL.
He reminded that the KHL has repeatedly expressed its support for this initiative. According to the official, the sale of beer in the stands is necessary for both the league and the clubs.
“As you know, we have been fighting for the commercial efficiency of clubs for a long time. Among other things, this helps clubs to make more profit. From a legislative point of view, there is nothing to rejoice about. But now we hope that brewers will join us and we will try to promote this story together,” Dobrokhvalov said.
In the 2023/24 season, Metallurg Magnitogorsk won a crushing victory over Lokomotiv Yaroslavl in the Kontinental Hockey League – Gagarin Cup playoff finals. Metallurg won four games in a row and closed the final series with a score of 4-0. The new Kontinental Hockey League season starts in early autumn – on September 3.
Silantiev, previously a Metallurg hockey player appreciated The team’s second consecutive championship opportunity.
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Source: Gazeta
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