Super Bowl LVIII looking at that Kansas City Chiefs And San Francisco 49ers (Monday 12:00:30) will be the most profitable sports operation of the century due to its strong alliance. Taylor Swift. Or at least it has the ingredients to become an unprecedented event in the history of popular culture.
On one side is the NFL, which has reached unprecedented levels of relevance. 112.2 million viewers tuned in for the conference finals alone and $485 million in impact. On the other hand, today’s artist is Taylor Swift, whose relationship with Chiefs’ star receiver Travis Kelce has catapulted the popularity of American football to never-before-seen levels.
Will Taylor Swift make it to Super Bowl LVIII?
The impact of the American artist is so great that his ‘Eras Tour’ generates enough revenue to revive the figures of the country’s economy, thus avoiding recession. Its power is such that the Federal Reserve (Fed) He could raise a total of $4.6 billion with his first world tour in five years.
According to data from Apex Marketing Group, the artist’s attendance at Kansas City Chiefs games to watch Travis Kelce play created a brand value of more than $330 million. This amount results from the sum of influences in online and offline media. Any mention or photo of Taylor Swift related to the Chiefs or the NFL has a high economic value.
Even their absence creates jobs. In fact, one of the biggest draws of Super Bowl LVIII is knowing whether the singer can take him to the game in Las Vegas. One day before his scheduled concert in Tokyobut his team is working to test his existence. The uncertainty that will continue leading up to the event will be an extra sporting hook to complement the ‘halftime show’.
Maximum number of female NFL viewers
The 15-minute halftime of the NFL final broke the attendance record. The record dates back to the 2015 edition, with an average of 114.4 million viewers. Since Michael Jackson delivered a mold-breaking performance in 1993, artists such as Shakira, Jennifer López, Lady Gaga, U2, Madonna and the Rolling Stones have performed during this period. A commercial gem starring Usher, 8-time Grammy winner and one of the most representative R&B artists in 2024.
The ‘Swift effect’ is such that American Airlines and United created special flights between Kansas City and Las Vegas airports during Super Bowl weekend. It is the name of the North American artist’s most popular album. The return flight has another symbolic name: ’87’, used by two-time NFL champion Kelce.
Taylor Swift’s presence at Chiefs games had both a quantitative and qualitative impact. She managed to expand the NFL’s fan base among women and youth. Since audience began to be measured by ‘targets’ in 2000, There have never been so many fans waiting for matches. With male fans increasing by 6 percent, the number of female spectators increased by 9 percent. Likewise, the 18-34 age group had the best regular season since 2019.
Swift and the NFL are a natural relationship that produces performance
Everything Taylor Swift touches turns to gold. The artist wore a custom-made dress at one of the meetings she attended as an audience. Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, who will be Kelce’s opponent in Las Vegas. The result of the emergence and naming of the designer meant an increase of 600,000 followers on social networks. Similarly, T-shirts for the singer’s boyfriend – despite his popularity, he’s the ‘boyfriend’ here – soared by 400% after Swift attended a party in September.
It works because the relationship between the artist and the NFL is natural. The hero of ‘The Eras Tour’ watched with excitement and excitement the match that decided the Kansas City Chiefs’ passage to the Super Bowl. While it was announced that the meeting had ended, Taylor Swift came down to the field to join the celebration. The kiss with Kelce went viral and became one of the promotional photos for the Las Vegas reunion.
As with any situation, not everyone likes the NFL ‘stepping up’. Some ‘purists’ positioned themselves against the mediatisation experienced by competition. In any case, this is an irreversible process and a necessary price to maintain the attention of a sport that has achieved something unthinkable in other times: surpassing the NBA in terms of attraction – the Bernabéu and the Metropolitano want to host an American football match – surely the ambassador of North American sports It is marketed as and reinforces itself.
And yes, the comments received due to Swift’s presence also exude machismo. But in the sports industry, economic data is overwhelming the skeptics. If Kelce’s coronation ensures victory for the Chiefs, the ‘fasts’ will contribute to the perfect storm. This could happen if Taylor arrives from Japan in time to revolutionize the Super Bowl as a guest star. This will break all known records. These are not few.