City Barcelona will once again host a major sporting event 37th will be celebrated in 2024 Sailing in the America’s Cup. In the next few days, it will be signed between the parties involved after the organizers and Team New Zealand, the winner of the previous edition held in Auckland last year, have decided to choose the Catalan capital for the next event. Born in 1851, the legendary competition is considered the F-1 of sailing. The candidacy introduced by the Barcelona Global association through the Barcelona&Partners agency, support of all institutions – Generalitat, City Council, Diputación and Port de Barcelona- to get the green light from the organizers.
It gives an idea of the scope of this designation covered by the America’s Sailing Cup. a place at the top of the stairs when talking about the economic impact associated with sporting events. According to estimates made by marketing experts and sports consultants, only two global events, such as the Olympic Games and the World Cup, outperform this competition in this area. Its economic impact in the host city is estimated at around €1,000 million, due to the international projection, thanks to its investment, job creation, impact on tourism and its audience. As such, the announcement presumes an important boost of self-confidence for the Catalan capital in these times when its vitality is much debated.
The deal comes after the March 18 visit of Grant Dalton, the managing director of Team New Zealand and the company that runs the competition. in the Catalan capital Visited the port facilities with Damià Calvet, Port Manager Jaume Collboni, First Vice President and Global Head of Barcelona, Aurora Catà. Dalton also met separately with the mayor Ada Colau and the deputy mayor Jordi Martí and the head of the Generalitat Pere Aragonès.
Valencia, venue 2007 and 2010
From this visit came the Catalan capital’s dedication to the Copa América, a competition that Malaga also chose to host. Valencia, which has already been held twice in a row (2007 and 2010), withdrew from the tender after the organizers themselves stated. Barcelona will now have to pay a canon of 72 million euros that year by 2024 When will the competition be held? The America’s Cup goes beyond real races, as participating teams can start sailing on the waters of the Catalan capital next September. They arrive at the venue on an as yet unspecified date in the summer of 2024, usually a year before the start of the competition.
The agreement coincides with an agreement reached at another sporting event, such as the Barcelona Pyrenees bid for the 2030 Winter Olympics. In this case, unanimity in the municipal government is not the same as the Copa América. The mayor Ada Colau and Barcelona en Comú never showed enthusiasm in the Olympic project, on the contrary, their partners socialist municipal group showed. In terms of Barcelona en Comú, an event like the Copa América is much more cohesive. the concept of the blue economy as a strategic sector for the future, It is based on the idea of reactivating the coastline and making it a springboard for transformation. “We are a maritime city and have proven experience not only in attracting sporting events, but also in creating synergies and growing them. That’s what we want for the Copa América in Barcelona.”. This was the mayor’s message that resonated on his Telegram channel after his meeting with Grant Dalton.