We were forced out of necessity after the decapitalization of the forward line, from which names such as Cristiano Ronaldo, Bale and Benzema have emerged for years. Subject to the extra costs of the Bernabéu restructuring and without any intention of taking on the unaffordable economic demands of the Mbappé operation. Encouraged by the boom in sports, media and advertising Endrick Felipe Moreira de SousaHe made his debut for Brazil at the age of 17. For all this Real Madrid decided to make the young Brazilian striker their next number 9. Florentino Pérez’s intention is this: Endrick will wear this number from next season after joining the white team next summer.
by 2030
José Ángel Sánchez, who serves as technical secretary and general director under the direction of Juni Calafat, the club’s scouting director, shows a strong commitment to the green-yellow striker.The player who arrived in Madrid has already become one of the most exciting players in Brazilian football in recent years. During the last national team break, at the age of 17 years, 3 months and 27 days, Endrick became the fourth youngest player to play for Brazil, after Pelé, Edú and Antonio Wilson Vieira Honorio ‘Coutinho (after the 60s and 70s).’‘O Fenómeno’, as he is known in Brazil, will sign a three-year professional contract with Real Madrid in the summer and will remain linked to the Chamartín club until 2030, with the option to extend it for a further three years.
after what HE real Madrid Endrick, who closed his signature for a total of 35 million fixed plus 25 million variable, responded to this with goals he scored on the field with Palmeiras.. At the age of 15, he scored six goals in seven appearances for Copinha. And with ‘Verdao’ he won titles in all categories: Under 11, Under 13, Under 15, Under 17, Under 20 and professionally. He scored 161 goals in 181 appearances and became the youngest player for the Palmeiras first team at the age of 16 years, two months and 15 days, and the youngest player to score a goal at 16 years, three months and four days. And at the age of 17, he already has three titles: the State championship, the 2022 Brazilian Championship and the 2023 Brazilian Super Cup.
Who is Endrick? At the beginning of his career, Vinícius has better numbers than Rodrygo or Neymar. The fact that this was already accepted as a reality in Brazil and at the Bernabéu led Florentino to listen to Calafat and JAS and bet that he would own Real Madrid’s number 9 jersey. In addition to confirming his star status with scoring records, the Brazilian also rapidly increased his media dimension, becoming the third player with the most promotional impact for the Brazilian team after Vinícius and Rodrygo, not counting the injured Neymar.
New Balance and ‘Jordan’ contract
Endrick’s agreement with New Balance was recently made public, following Michael Jordan’s signature with Nike during his time. After wearing the same brand in his first years at Palmeiras, The striker signed an impressive contract with New Balance until 2028. The actor’s family participated in the negotiations and introduced various requirements, such as: Creating a sports collection bearing the Brazilian’s personalized name, finding products accessible to the most modest pockets, and dedicating 10% of total sales to social services.
Additionally, Endrick is also the image of other companies such as ‘Odontocompany’, the world’s largest franchise of dental clinics with 2,000 branches worldwide. and gaming platform ‘Rei do Pitaco’. The Brazilian football player’s image is managed by Wolf Sport, a company headed by Fabio Wolf, who once worked with Neymar.
“Endrick has always demonstrated the maturity to understand the steps to success on and off the field in terms of business and social media. “It’s very rare to see professionals their age who have this anxiety and this limitless power of commitment,” explains Wolf. ““We want a relationship with a maximum of eight companies, but we want a relationship that associates Endrick’s name with building real stories, and it’s not just a financial exchange,” adds the sponsorship representative.
Endrick is no longer a promise and is a star that brands want to connect with on and off the field. And Real Madrid, which increases the media dimension of the football players wearing its jersey, will exponentially increase the media dimension of the Brazilian football player. Giving him the number 9 has already provoked an approach from sponsors who want to link his image with Endrick for next season. Jorge Valdano said: “Real Madrid does not pay with money, it pays with victory.” And wearing number 9 at the Bernabéu Olympus reveals his star status.