After an album of stickers, organization of conferences, activations, presentations, audiovisual production as well as supporting documentaries and events in general, it seemed that no further actions could be organized to promote Valencian women’s sport. Teika has done it once again, kicking off the seventh season of “They play, we all win” With the power and enthusiasm we are used to, with a total of 16 teams from 7 different disciplines. This time the campaign visual is the work of the designer Enrique TorresManaged to convey the unity and strength of the players.
Teams participating in the “They play, we all win” project: Valencia CF, Levante UD, Villarreal CF, Valencia Basket Club, CB Claret Benimaclet, Valencia Hockey, Rugby Turia, Rugby les Abelles, CBM Elche, Balonmano Morvedre, Elda Prestigio, Hándbol Mislata, Eón Alicante, Levante UD BM Marni and Club de Volleyball Benidorm Beachesalso CA Safor Teika, whose women’s team is in the first league.
Cristina Brotons“In this new season, we want to continue promoting women’s sports with the actions that worked so well for us in previous seasons and add others,” says Teika’s digital strategy director and leader of the ‘They play, we all win’ campaign. This brings followers to the athletes.”
Women’s sports are developing
“There have been many positive developments in women’s sports since the campaign started 7 years ago, big stadiums are opening their doors, fans are going to the stadiums to see them.”Young people saw the opportunity to go to stadiums to have a good experience in women’s sports“It’s accessible, it’s easy to get tickets, and the atmosphere is healthy,” Brotons says.
The interest of big brands in women’s sports is increasing day by day. It’s about fashion. Now, New companies are joining the companies that identified the potential of women’s sports years ago. They are not too late, women’s sport still has a way to go and new financial support should not be underestimated.
“What happened in the World Cup this summer marks a before and after in football and women’s sports in general. If we look at the figures, more than 1 million fans watched the stadiums in the 48 matches played, and nearly 9 million watched the women’s match. In the World Cup final, Spain won the World Cup” “Even before we won the title, the networks were talking about nothing else. They attacked the power based on athletic effort, and that’s going to get a lot of companies to see the level and get involved.” adds Brotons.
More visibility for them
Visibility is one of the main pillars of the “They play, we all win” initiative, which has developed hundreds of actions over the last 6 years; That’s why the vending machine company bases a significant part of the campaign on ensuring their presence. the places where the athletes are always present, their awareness and recognition as well as audio-visual and urban advertising actions.
Because, Women’s sports sections in 8 stations broadcasting on a local, state and regional level, covering current events not only regarding Teika-sponsored women’s teams, but current women’s sporting events in general. Moreover, this season they started the second season of ‘Teika Podcast‘ With sports news and realization of the 16 Valencian teams ‘Handbook of journalistic treatment of women’s sports and female athletesIntroduced by Teika and Unió de Periodistes Valencians and written by the journalist Anna Boluda.
These will be some of the first actions to be taken in the last quarter of the year, but there are other actions that Teika will announce in the coming weeks.