The competition for the LaLiga broadcasting rights for hospitality businesses is scheduled for this Thursday. no operator has bid for them. Not Mediapro, not Movistar, not Vodafone, not Orange, not Dazn… No one bid to take over the so-called HORECA party for the next five seasons.

The solution of the institution headed by Javier Tebas, “non-exclusive marketing” LaLiga rights. In other words, “audio-visual content will be marketed to the target audience on equal terms. All operators interestedtaking into account, among other parameters, the number of users, promotion, distribution and multi-device policy and network security of the respective operator” according to the rules of the competition.

In short, it was a foresighted possibility, and he did not hide this possibility. to stitch It is a business line that has lost its power after the pandemic. before that, LaLiga predicted significant growth This won’t happen anytime soon, at least.

Optimism in LaLiga

As Tebas saw that the positive side of the competition had been left unfinished: “LaLiga is the best part of this new form of marketing. maximize the reach of your product, creating more competition in the market and ultimately facilitating access to more public institutions, a more competitive offer this gives them access to competition”.

LaLiga estimates it could reach “average net income” in its official rating. 120 million € a figure for each of the next five seasons, which is higher than that achieved at the last award in 2018.

In 2018, Mediapro took over the bars and open highlights package for three seasons (2019/20, 2020/21 and 2021/22) for a total of approx. €480 millionIt is estimated that 460 of them correspond to the so-called HORECA party. The producer from Roures then grossed about 150 million gross per course. Agreements with Movistar, Vodafone and Orange.

In January 2020, Mediapro reported that the number of organizations subscribing to LaLiga 50,000 and the prediction is to reach 85,000 In the final season of the contract, which expires this weekend. In the medium term, the goal was to reach the 100,000 subscriber bar across Spain.

However, the epidemic disappointed them. growth plansWhich LaLiga also has for current competition. He even renegotiated the Mediapro dealDue to the temporary and permanent closure of many accommodation businesses as a result of health restrictions caused by Covid-19.

police action

This very Thursday was known, to be exact. Operation of the National Police against 166 establishments He interfered in the fraudulent broadcast of LaLiga and Champions League football matches from different cities of Spain (Seville, Malaga, Córdoba, Zaragoza, Valladolid, Murcia, Palma de Mallorca, Gijón, Madrid, Vigo, Las Palmas, Bilbao and Barcelona).

It is estimated that economic damage is caused to the owners of the illegally distributed multimedia content. amounting to more than one million eurosAccording to Eph.

The owners of the businesses under investigation are accused of committing crimes against intellectual property for allegedly being responsible for the distribution of audiovisual content. fraudulentlybecause they have illegally accessed protected content broadcast by encrypted channels through decoders or microcontrollers.

With this they get fraudulent economic benefit Since they offer the opportunity to watch sports events, they have an extra service that other organizations do not offer by broadcasting only through encrypted channels.