Called champion for the first time as DT, Micho decided to honor his mother with a shirt full of history.
River was crowned champion of Professional League Tournament 2023 after beating Estudiantes in the Más Monumental, and in the celebrations, which could not be complete because it was decided not to include the presentation of trophies, Martín Demichelis wore a curious shirt. That sacred cloak holds a story behind it.
Martín Demichelis’ figures as River Plate coach
The story goes back to Mother’s Day 2001. Quilmes was the main sponsor of River (as well as Boca), and in a marketing move decided to change his logo to that of every footballer’s mothers. Among them the current millionaire coach.
“I used it because he was my biggest fan and he missed so many things. He didn’t see me as a professional player, of course he didn’t see me as a coach. My sisters took it out of the box and brought it to me.”counted Micho After the match.
In a recent interview with The nation, spoke with an open heart and mentioned several losses that marked his life philosophy of not planning beyond the short term. Among them that of his mother, who died when Demichelis was 15 years old.
Source: Goal