League Spain enters a ‘new era’Including the image change in competitions and content by changing the logo on the top of its headquarters in Madrid.
Renamed First Division football championship LaLiga EA Sports.
Spanish professional clubs have distributed some images in which they are summarized. Removal of LaLiga’s previous logo and name and establishment of the double ‘L’new feature.
However, in addition to this, various changes will be introduced in the ‘naming’ of sections and transfers added to the new competition ball.
This will be the new LaLiga EA Sports: New ball, new cameras, new ‘naming’
In a “revolution”, EA Sports presented its approach to the new season of LaLiga, showing a camera on the bench, a “teaser” video featuring detailed penalty and foul footage, immersive video game-inspired cameras, and a camera cinema. located in the dressing room.
In addition, official releases will also have new graphics with white, orange and black being the dominant colors. The official ball, on the other hand, will retain the usual white and feature purple, blue and yellow hues.
Regarding the ‘naming’ of the divisions, Division One will be ‘LaLiga EA Sports’ and runner-up will be LaLiga Hypermotion.
Primera’s new name refers directly to the sponsor; Second Division’s last name refers to the technology EA Sports uses to add more realism to the video game. “We wanted a name that would add value and personality to the Second Division, we didn’t want it to have anything to do with 2. The name is well thought out and has the purpose of gaining pride of belonging. LaLiga Hypermotion will have its own identity,” they explained from LaLiga.
Tickets 30 euros
Another of the initiatives presented at the event was A new agreement between 14 clubs for visit tickets to cost 30 euros at a maximum of 300 locations.
The teams participating in this deal are: UD Almería, Cádiz, Sevilla, Real Betis, Valencia, Atlético de Madrid, Girona, Mallorca, Celta, Real Sociedad, Athletic, Granada, UD Las Palmas and Alavés.
Another innovation in the coming weeks will be the launch of an online store of exclusive products for the event and the clubs that make it up, including official kits, in alliance with the Fanatics (the ‘retail’ partner of the US NFL and NHL). . All with the goal of developing LaLiga as a global brand with different subsidiaries and business units that go beyond the core business of organizing League One and Second Division football.