Name change, corporate image change, logo change, changes in television broadcasts… Almost everything has changed. LaLiga took advantage Replaces EA Sports Santander as nominal sponsor from competitions to perform a full facelift. The main news Although the First League has a new name from the season that will start a month later: League EA Sports.
The announcement was made by LaLiga in the municipality of Tres Cantos, Madrid, by business partners and club presidents (among them). Joan LaportaBut it is not Florentino Pérez) and other guests.
A gala action where this is also announced Second Division will be renamed LaLiga HypermotionA term referring to the data capture technology used by EA Sports for years in the video game saga called FIFA, and from this year it will be known as EA Sports FC.
LaLiga’s new logo
Along with the name of the competitions, LaLiga presented a renewed corporate image. On the same Monday, the institution’s headquarters on Torrelaguna Street in Madrid removed the old logo from use. with colorful donuts, giving way to a new one, which is visually much simpler and in one color: red. Technically the color is “coral”.
“Today we begin a new era that will mean: A revolutionary change for both Spanish football and the industry. And we do it surrounded by clubs and strategic partners like EA Sports, without which none of this would be possible. Together we want to deliver a better football for society and a better society for our football.” javier thebes during action.
The sports video game development studio was already a partner of LaLiga before going a step further and also becoming a nominal ‘partner’. A new deal known almost a year ago and for what purpose the club association will receive around 30m euros per year (five season deal)added to the other 30, where it has already contributed to the use of licenses and other concepts. This amount will increase approximately 17 million provided by Santander Recent seasons Previously, it had been BBVA, another Spanish bank that gave the name to the competition.
Release Changes
under the slogan “The power of our football”The club union also presented the changes that will television broadcasts As of the 2023/24 season. All graphics have been revamped and the presence of augmented reality will be enhanced as well as live statistics superimposed on the image with new metrics.
The LaLiga website and mobile apps will be completely revamped alongside reissues and music tunes for other products. All with the goal of promoting the football league brand with the most followers in the world, according to data from the institution headed by Javier Tebas. His calculations are that he has reached that point. 200 million followers This year, it’s leading so far in this aspect, compared to 192 in the Premier League.
Official LaLiga store
Another innovation in the coming weeks. starting an online storeProducts from the competition and the clubs that make up it, in alliance with the Fanatics (the ‘retail’ partner of the US NFL and NHL), including official jerseys. All with the goal of developing LaLiga as a global brand with different subsidiaries and business units that go beyond the core business of organizing League One and Second Division football.