The lack of competition on the field gave Elche his bones in the Second Division. However Sporting failure, by contrast, occurred in the year of international consolidation. Social networks have been the key to this fact. In less than a year from June 2022 to the present, the Elche club has quadrupled its popularity on the Internet.
In particular, according to official sources, The social networks, which had 850,000 followers at the end of the last campaign, have 3.6 million followers today. In this sense, the club is aware that this growth in the network has become one of the main catalysts for Elche CF’s social expansion internationally.
Evolution took place precisely in the year of the most content challenge., because the sports status did not accompany the creation of the promotional news. In fact, the club has reduced the number of posts many times because defeats made their use inadvisable.
Bell
Elche won only three games over the course of the campaign, and fans have little to celebrate. One of them was the victory over Villarreal at Martínez Valero. “Yes we can,” the stands shouted, albeit with little faith. The video, in which the actors hugged their fans and showed their faces, as in the worst moments before, became one of the most watched videos of the year.
This happened on February 4th. Exactly that month, dedicated sports media Sports & Finance published: Elche CF became the third most popular club in Spain with 21.8 million views on Tik Tok., surpassed only by Real Madrid and FC Barcelona; An isolated incident, as it did not happen again, but clearly reflects the massive increase in the club’s presence on social networks in the previous months.
mainnets
According to the information provided by the club, the two most important social networks currently experiencing an increase in followers were Facebook and the newly created TikTok. The first served to establish itself among the people. Latin, African and Arab people. TikTok, on the other hand, has become the team’s most relevant social network due to its connection with younger audiences. Elche CF has more followers on TikTok than many teams in the Premier, Bundesliga or Serie A.
It is also emphasized that Elche has a very high influence in countries such as Pakistan, Afghanistan, Iraq, Mexico and Argentina.
This growth is also reflected in the creation and strengthening of publications in the fields of Women and the People., providing their own quality content to both their own channels and club channels. This fact contributed to the very high total number of views of Elche networks.
Elche CF’s Centennial Anniversary also received its share of “mistakes” in this positive development. It’s been a tremendous year in the sport, but the club has been more involved in its city and in the media than ever before, with, among other things, a commemoration that helped the entity receive a Gold Medal from Elche. Fans and fan clubs have also been closer to their teams than ever before through their Federation.
own media
The club currently has 285,000 followers on Twitter, 5,000 on LinkedIn, 13,000 on YouTube, 191,000 on Instagram, one million on Facebook and two million on Tik Tok. Each platform is aimed at a specific audience, although in some cases users are shared. In total, six different platforms are those that manage Elche İletişim services.These channels, which use these channels for many different purposes, from presenting press conferences to all their followers on YouTube, to selling official clothing products, to publishing discounts and promotions, to presenting training and match photos;
Elche also has a Newsletter service. The institution provides all information about match tickets, official announcements, commercial offers to its subscribers and customers via e-mails.
The sum of all these services It helps fans get much closer to their players. and club. Additionally, in recent years, social networks have helped the franciverde establishment become an international benchmark in the football world.
Driving a spherical star
Javier Pastore’s time at Elche CF will not be remembered for his game. Only 14 games in the season and almost half are in the Premier League and both in the Cup. No goals or assists. With touches of his class, but he clearly shrunk the physical condition. But, El Flaco succeeded in promoting the club beyond its borders, largely fulfilling one of the tasks that Bragarnik had reserved for him.. The Argentine’s transition to both his national team (29 appearances, the majority shared with Leo Messi) and top clubs such as Paris Saint-Germain, Palermo and Roma was definitive for the bulk of his thousands of players. Followers of Elche fans did, too. Pastore has more than 2.4 million fans on Facebook and over one million on Instagram.