England maintains its presence in Europe under the umbrella of the best league in the world, but without a prize in continental competitions
At the gates of another round of semi-finals in both the Champions League and Europa League, England is once again draining on the road. Of Liverpool, Chelsea, Manchester United, Tottenham and co, only Guardiola’s City remains in Europe and a few weeks away from facing the current champions and king of the league, as well as West Ham who will be present in the semi-finals of the Europe Conference Competition.
Another shipwreck for Europe’s most powerful league that once again remains in the prelude to the big events. Huge sums that continue to fall on deaf ears without new European titles reaching the windows of the British Isles.
A LOT OF NOISE, LESS NUTS AND FEW TITLES
There were seven English teams that started the course in European competitions at the start of the season. Liverpool, Manchester United, Arsenal, Chelsea, Tottenham, Manchester City and David Moyes’ West Ham were responsible for defending the hegemony of British football in the best showcase in the world.
One after the other, in several qualifiers against less favored teams, they succumbed a priori in the clashes, calling into question the real level of the competition. If not the first, the Premier League is without a doubt the second best league in the world, or at least with the best teams on the international scene. However, all this economic effort does not translate into titles and this calls into question the structure of these teams.
Money is not everything and the resurgence of other major leagues such as Serie A with 4 teams in the semi-finals of both leagues confirms the need to review the preparation of the teams.
A LEAGUE KNOWN TO SELL LIKE THE NBA OF FOOTBALL
With the reputation of a dizzying pace, of one of the competitions with the longest history of this sport and with the presence and arrival of major investments, the Premier League has of course advertised itself as the best domestic league in Europe for many years, and also in the world. Thanks to a great marketing and communication strategy, there is no denying the growth the tournament has experienced in recent years, in a clear rivalry with LaLiga Santander for occupying the world football throne.
Ligue 1 Uber Eats also tried, but without a prize. Only PSG and thanks to Qatar and its petrodollars have managed to bring big international stars together, but in isolation, making the competition itself excessively unbalanced. However, the English know how to sell their image as a great show all over the world. An immersive experience that goes far beyond just football matches.
With campaigns in every corner of the planet, with the 24/7 participation of the main players and with all kinds of marketing activations, the Premier League is clearly synonymous with ‘Show Time’, and with the arrival of players like Haaland, they already have their own Lebron James .
Samuel Rodriguez
Source: Goal