Will be Alexia Putellas in the football World Cup? “Commercially, it is unthinkable that Putellas would not be in the World Cup. This is the current Ballon d’Or, after winning a second time and has a number of commercial deals with sponsors and sponsors that make it impossible not to participate. The image of these brands for a reason and the greatest possible visibility scenario for a football player is the World Cup. Also, brands are designing campaigns to take advantage of the fact that they will be “their” athletes. one of the stars of the event“, explains the executive of a multinational sportswear company.

The fact is that Alexia Putellas has become a media star, the face of various brands, as well as a football benchmark on the field. To start with Nike, with whom he has been linked since 2013 and probably the ones most interested in seeing Putellas at the World Cup, for obvious reasons. In addition, the Catalan image Visaof car brand Cupra (also Barça sponsor), from the watch brand hublotfrom the dermatological company Martiderm and AllianzA company with which he signed a contract in January 2022. During these months, Catalan turned down some special or short-term sponsorship offers as it considered maintaining a permanent relationship with the sponsors.

2.7 million followers on Instagram

Alexia has exponentially increased the media size in networks with the arrival of individual awards. Like Ballon d’Or or The Best. A month and a half after lifting the first Ballon d’Or, Putellas has grown from 400,000 followers to over 1.2 million on Instagram.. Today, that number has grown to 2.7 million after winning a second Ballon d’Or.

Despite this, Alexia has no special interests. influencersHe knows his strength is in the grass. But he also knows that he conveys his passion through that social window, and companies know this too. The Barcelona player has received close to a hundred interview requests from Egypt, Japan, Poland or Argentina.

The Barcelona office manager of YouFirst, the agency representing Putellas, said in 2021: tripled the player price after being named the best player in the world. How much did it increase in value with the latter? QueenThe Mollet del Vallés player was the highest paid player on the roster prior to this exponential growth as he was called to the locker room of Barça and the national team. a salary of around 150,000 euros per year. To put it into context, that’s five thousand euros less than the minimum professional salary of a First Division player under the last deal.

suspense with Jorge Vilda

Now earning more than she deserves, Alexia finds herself at a crossroads. A dilemma between what the heart and the mind want. The body will probably ask you to stay in the iron position. Go to Jorge Vilda’s selection and support their peers. Especially with the coach and the Federation, the heart of the Barcelona people has become the hardest. But on the other hand, there are contracts with brands, More than three million followers on their social networkswhich their sponsors use as a showcase to promote their products. If Putellas says no, it’s easy to lose sponsorships.

Perhaps pushed by this pressure, Catalan is trying to bring the positions between the two sides closer. He’s the most interested, and the Federation knows that too. That’s why Vilda opened the door for him as he did. with Jennifer Hermoso and Irene Paredes. Although Hermoso and Putellas were not there due to injury, they were all adamant in the initial rebellion in support of the group. Alexia didn’t send the statement that she stopped being summoned because she wasn’t rescued, and this detail is what Vilda took advantage of to get her out of the rebel group.

Order of Putellas

Putellas has always been committed to the interests of the group and its mission to empower women as well as bring visibility to women’s football. Something she repeated while confirming her relationship with her last major sponsor, Allianz: “Having Allianz’s support is a source of pride for me, I am confident that we will join forces to bring visibility to women’s sport and empower its athletes.”

But now it’s time to decide. Alexia is at the crossroads. This RFEF and Vilda are waiting for him with open arms, but it would be ugly if Catalan played in the World Cup and his teammates stayed at home and watched the match on TV.

But, Sponsor pressure is strong It was also incomprehensible that the number one star of women’s world football was not at the event in Australia or New Zealand. It’s the Queen’s turn to move a piece.