Barça wears the Motomami logo in the Clásico, singer Rosalía’s latest album as part of her agreement with Spotify.
Barcelona has the music platform in the 2022-2023 season Spotify as main sponsor. This company’s logo and brand and name appear on the club’s shirt and on the advertising media of Camp Nou, a venue to which it has also officially given its name and which has a commercial name for the first time in history.
However, the blaugrana club will again change its sponsor’s logo on its shirt for one of the most important matches such as it’s the Classic. He already used Drake’s in the first round Clásico at the Santiago Bernabéu and On March 19, Rosalía’s Motomami will be used in the second round, a change that was considered in the sponsorship deal with Spotify.
Why Barcelona wear Rosalía’s Motomami logo on their shirt and not the Spotify logo in the Clásico against Real Madrid in LaLiga 2022-2023
The Barcelona players wear the Motomami logo in the Clásico at Camp Nou, Rosalía’s third and final album to be released in March 2022. The singer is also Catalan and a well-known culé fan and her albums have taken the Spotify platform by storm.
This is how Barça themselves explained the choice it’s a statement: “Barça and Spotify have chosen ROSALÍA because this month marks the first anniversary of the release of the MOTOMAMI album, another milestone in contemporary music. Her third studio album has been critically acclaimed by international critics and has received awards, among others. Grammy for the best Latin alternative or rock album, awarded last February in the 65th edition of these awards. The work includes songs like ‘Despechá’, ‘La fame’, ‘Saoko’ or ‘Bizcochito’, which they have already become anthems for a generation and collect hundreds of millions of streams on Spotify.”
“In 2022, ROSALÍA was the most played artist born in Spanish territory in the world on Spotify. The reproductions of her songs on this streaming service grew by 110% in that year and she was also the most played female artist in the city of Barcelona a via Spotify” , added the blaugrana club.
Rosalia Vila Tobellasimply known as Rosalía, is a singer, songwriter, producer and actress born in Barcelona in 1992. The singer grew up in the town of San Esteban Sasroviras in Barcelona within a family that owned a family business of carpentry and At a very young age he showed his passion for music and especially for flamenco.
He studied at the Superior Music School of Catalonia in which he coincided with many emerging artists. While completing his studies, he started performing as an opening act for other artists such as Miguel Poveda, although his first major commercial success came with the song he recorded with his then partner C. Tangana with a collaboration on the song “Anter de morirme”, which was the prelude to his first solo album released in 2017 and titled “Los Angeles”..
His first work, perhaps the most intimate and classic, it’s flamenco and It only has the accompaniment on the guitar Raül Refree and with death as the central theme of the lyrics, now with Universal as a record label. In 2018, the final explosion took place with the launch of his second album “El Mal Querer”an album in which he mixes different genres with a torturous love affair as the central theme and which became an instant success and with the song “Malamente” as a banner.
In addition, Rosalía released several singles with international artists such as The weekendOzuna, Bad Bunny or Billy Eilish. In March 2022, he released his latest album, the aforementioned “Motomami”. dedicating her as the Spanish reference artist around the world today and her logo will be worn by Barça in the Clásico.
Source: Goal