Ram, old athlete and also professional advertising designer. José Vale Zapata López has devoted half his life to professional design and has been since 2003. A view from the Elche Half Marathon: posters, medals, t-shirts and tall etc. The 50th edition of the world’s oldest race required a very special dedication, but it was from 2019 when he proposed to the organization to create a global image “to open up to the world”. “Everything the Elche Half Marathon entails must be communicated at a glance,” says José Vale, son of José Valeriano Zapata, the current president of CA Elche Decathlon, the club that organizes the race.
shirt and medal A special design that will be enjoyed by the runners of this very special edition is already receiving great praise from the participants and even among those who could not get a chest number and asked the organization to purchase souvenir tires. . «For this edition I decided to create some new characters, 5 symbolic symbols of the city, conceptual but completely recognizable. Woman (Lady of Elche), basis (Santa Maria Basilica), red (Magrana of Mister d’Elx), Palm (white palm), a sun (Assumption Virgin Mary). The creator of the image, an elite to under-23 athlete, these new players on stage join the main logo, where this edition is wrapped in a gold and compact 50 that expresses the power and brilliance of this unique test.
«Together with the slogan of this edition (which is the title of the file I submitted to the management), ‘A historical sock’ forms the cornerstone of the advertising image for the 50th edition, and it seems that besides the success it has achieved, it is also filled with a sense of personal satisfaction that I managed to exceed expectations and even the high bar I set for myself when I sat down to create it. I’m alone”, continues the proud José Vale: “The shirt and the medal are those two. most visible and important souvenirs When you catch a glimpse of an event, it’s the reward for the runner’s hard work and a great keepsake they’ll take home to cherish them. I appreciate Vía Sport’s effort to obtain both samples and production of a high quality textile and sublimation garment and 3,200 shirts in record time. Good design does not shine without good support.
“We wanted an image that runners would immediately recognize and feel identified with by the people of Elche”
Elch Half Marathonand sold their numbers long ago Thus, 3,200 athletes will meet in the race, which will start at 10:00 this Sunday. «As a member of the organization, I take this opportunity to thank the runners, sponsors and collaborators, nearly 1000 volunteers, all associations from nearly 30 different countries who chose not to miss the world’s 50th edition. He’s been very involved in Elche City Council Sports Department and CA Elche Decathlon supporting the test and personally from Elche to organizations for trusting me for another year to express and shape an emotion that so many running fans at Elche have. “It’s a real pleasure to be a part of the people team that organized this very special test, tech and speed industry, disability and head of combined testing.”
half-life design
José Vale has devoted almost half of his life to professional design, and since 2002 he has spent a significant part of his time designing everything related to the Elche Half Marathon. “Although I have always been good at art and design, I have started to cooperate by contributing my part in this field, thanks to the personalities that I have never made public and who have attracted the media caravan like Pedro Lapaz or Juanjo Candela. For this reason, I started to take my first steps in advertising design by trusting me,” he recalls.
“Every year (except for a few years when I wasn’t the creator) of making posters for the media, training on the subject by doing special graphic design courses advertising and employment for other sporting events and other cultural events. Items from the runner’s bag were added to posters each year with different themes, such as t-shirts or medals, billboard design, mupis or canvases for photo searches, and collaborations with other professionals in the marketing industry,” says the coach, who got me very excited about this version of the Race: «47th in 2019. I offered the organization to create a race until the edition. The global brand image of the Elche Half Marathon and that will give the race its own personality and identity and above all continuity, a very important thing if you want to be a great race. An image that the runners clearly recognize and feel that the people of Elche identify with and are the hosts of the event».
“This chapter was greatly enhanced by the brand image and our friendly ME logo continued in the 48th and 49th editions for everyone in these very complex years due to the pandemic; Over the years, together with Andrés García, Head of Marketing and RRSS of the team, we have managed, among other important functions it performs, to provide Elche Media with a wonderful global image, in which no detail of the test is missing without being recognizable and is compatible with this matrix image,” explains José Vale. Hoping to start the race.