many years ago a famous team cycling decided to change bike supplier. They asked for so much that the takeover cast received an email after ordering for the full season: “They made a mistake and gave us the first-quarter order. We wanted bikes all year,” the manufacturer wrote.
A late 90’s There was an economic loss for many groups that did not look at the expenditures supported by strong sponsors. But the scourge of doping came, with firms looking at other sports that were at least less controlled if not cleaner, and then the economic crisis dissipated, which caused a systematic cut in spending and more control over how money was contributed.
More cars, more buses, more petrol
Cycling, like many other disciplines, was growing more cars, more buses, more pickup trucks… so much that it became a sport. pedaling in harmony with the so-called naturecaused long queues at gas stations near hotels occupied by teams in races like the Tour. they had not come yet hybrid or electric cars who have already begun to wander among the caravans of many races.
The same thing happened with clothes: plastic pilesThere are now many manufacturers wrapping new clothes in a more ecological way, filling the trash cans every morning when the runner puts on their uniform for the first time to feel more comfortable at the start of a stage. And above all, a fight to which other sports are no strangers. change the design every year to promote the sale of ‘jerseys’ and shorts among cyclists who want to dress in the latest fashion.
Fashion started two or three years ago. When? bells still sounded Social networks, especially Twitter and Instagram, were full of photos of bikers showing off their new skins for the year ahead. Or teams announcing a completely different design of their wardrobe to promote both media influence and ‘trade’. even fashion invades football clubs clothing sponsors are preparing to distribute the outfits for the next track before the end of the season so that the fans can show off their new skins before the players wear them.
However, now there is a team that disrupts all these orders. This is the Norwegian team Uno-X, one of the most ground-breaking teams in the world peloton, and most likely looking forward to making it to the Tour for the first time this year.
“No change in season”
They pride themselves on having the best novice cyclists hearth in the Scandinavian countries. Management of the team – curiously by a sponsor gas station chain Operating in Norway and Denmark – decided to keep the clothes she wore in 2022 the same so as not to increase it unnecessarily. carbon footprint.
“No change compared to last season. We need to reduce consumption. Uno-X, in a message posted on social media, said, “Continuing with the design allows us to reduce our overall clothing order by 2023. Not to mention our fans who will continue to know us from day one next season.” Norwegian star Alexandre Kristoff has become its leader, considering the Tour he had already led.
The note came when some of the strongest blocks arrived, including: ineos or Movistarhad announced the design change of the British team, which was completely different from the tones used in previous years. The Scandinavian team, on the other hand, is committed to a sustainable policy as they expect their sporting results to support them.
many years ago a famous team cycling decided to change bike supplier. They asked for so much that the takeover cast received an email after ordering for the full season: “They made a mistake and gave us the first-quarter order. We wanted bikes all year,” the manufacturer wrote.
A late 90’s There was an economic loss for many groups that did not look at the expenditures supported by strong sponsors. But the scourge of doping came, with firms looking at other sports that were at least less controlled if not cleaner, and then the economic crisis dissipated, which caused a systematic cut in spending and more control over how money was contributed.
More cars, more buses, more petrol
Cycling, like many other disciplines, was growing more cars, more buses, more pickup trucks… so much that it became a sport. pedaling in harmony with the so-called naturecaused long queues at gas stations near hotels occupied by teams in races like the Tour. they had not come yet hybrid or electric cars who have already begun to wander among the caravans of many races.
The same thing happened with clothes: plastic pilesThere are now many manufacturers wrapping new clothes in a more ecological way, filling the trash cans every morning when the runner puts on their uniform for the first time to feel more comfortable at the start of a stage. And above all, a fight to which other sports are no strangers. change the design every year to promote the sale of ‘jerseys’ and shorts among cyclists who want to dress in the latest fashion.
Fashion started two or three years ago. When? bells still sounded Social networks, especially Twitter and Instagram, were full of photos of bikers showing off their new skins for the year ahead. Or teams announcing a completely different design of their wardrobe to promote both media influence and ‘trade’. even fashion invades football clubs clothing sponsors are preparing to distribute the outfits for the next track before the end of the season so that the fans can show off their new skins before the players wear them.
However, now there is a team that disrupts all these orders. This is the Norwegian team Uno-X, one of the most ground-breaking teams in the world peloton, and most likely looking forward to making it to the Tour for the first time this year.
“No change in season”
They pride themselves on having the best novice cyclists hearth in the Scandinavian countries. Management of the team – curiously by a sponsor gas station chain Operating in Norway and Denmark – decided to keep the clothes she wore in 2022 the same so as not to increase it unnecessarily. carbon footprint.
“No change compared to last season. We need to reduce consumption. Uno-X, in a message posted on social media, said, “Continuing with the design allows us to reduce our overall clothing order by 2023. Not to mention our fans who will continue to know us from day one next season.” Norwegian star Alexandre Kristoff has become its leader, considering the Tour he had already led.
The note came when some of the strongest blocks arrived, including: ineos or Movistarhad announced the design change of the British team, which was completely different from the tones used in previous years. The Scandinavian team, on the other hand, is committed to a sustainable policy as they expect their sporting results to support them.