Austrian businessman Dietrich Mateschitz was the mind behind the great energy drink revolution and the world of extreme sports, which since the 1980s has found its biggest representative in red bull.
He was born on May 20, 1944 in the Styria region of Austria to a family of teachers. founding chief Red Bull He is on Forbes’ list of the richest people on the planet.He has a net worth of more than $27,000 million.
After several weeks of gossip, Austria’s richest man passed away today at the age of 78As reported by Red Bull itself in a statement.
Red Bull wings
Mateschitz graduated from the University of Vienna with a degree in Economics and Business. worked as a marketing manager for years For international companies like Unilever and Blendax.
He was on a business trip Thailand in 1984 discovered the energy drink Krating Daeng (Red bull in Thai) would become what is now Red Bull.
“I never believed that what started as a personal pleasure would become a world bomb”Mateschitz once said that by savoring the Thai beverage, he successfully teamed up with his creator to bring this type of beverage to the Western world.
In 1987 he officially introduced the brand in Austria and has done since then “Coke” energy drinksWith over 7,000 million cans sold each year, enough to supply 80% of the planet with caffeine.
Company controlled by Meteschitz himself (49%) and the family of Thai businessman Chaleo Yoovidhya (51%), Registered in 2021 sales worth 7.307 million euros, According to the data in the trade registry, as Red Bull is not traded on the stock exchange.
Advertising and sports are two big guns.
Much of the success and visibility as a “red bull” brand is big investment advertisement.
In the case of Red Bull, if ‘Coca-Cola’ allocates 9% of its revenue to such campaigns this figure rises to 30% of the turnover.
The Austrian brand sponsoring hundreds of people around the world related to winter sports and high risk, found in the early 2000s formula 1 its great exhibitor.
In 2004, Mateschitz himself, who until then was the sponsor of the Swiss Sauber team, started his own F1 team -Red Bull Racing- After the acquisition of the British Jaguar.
After some remarkable beginnings, Red Bull reached the pinnacle of motorsport with a double win in 2010: the builders and drivers championship won by a young man Sebastian Vettel.
This success was no accident, and proof of that was the dominance of the Mateschitz brand in the 2010s. Three consecutive “couples” in 2011, 2012 and 2013.
The Austrian businessman is also in the motor world has a second teame Formula 1 will train young drivers: Alpha Bull.
Football and other industries
Sports empire goes beyond circuits and also Red Bull Salzburg, a football team from the Austrian First Division, Eight consecutive national champions since 2014 and a regular for several years Champions League.
In addition to RB Leipzig, one of the strongest teams in the German Bundesliga, ‘New York Red Bulls’Not only from the professional soccer league in the USA, but also from two clubs in the lower categories in Brazil
closely related to sports ‘Hangar 7’, a futuristic automobile and aviation museum in Salzburg It also hosts a weekly sports debate set broadcast live on Red Bull’s own terrestrial television channel ‘Servus TV’.
Outside of sports, the company broadcasts worldwide own magazine, Red BulletinIt has a circulation of several million copies in English, German, French and Spanish.