The Generalitat Valenciana has set the target for Ciudad de la Luz, which begins its new journey with a renewed and attractive image. so far called Community Thematic Projects of the Valencian Community (SPTCV)), who manages the film complex, launched an ideas competition to renew its corporate image. In this way, a new cover letter is sought to accompany the rebirth of film studios that have been closed for ten years. Restrictions imposed by Brussels.
SPTCV, a subsidiary of the Generalitat Valenciana through the Ministry of Innovation, is a partnership of ideas to create the corporate image of the City of Light, design of a brand (logo) and a corporate identity guide. Moreover, not only that, but after the name change that took effect, a second competition of ideas was launched to renew its own brand. In total, a bonus of 12,000 Euros will be awarded among those who submit the best offers.
It should be noted that SPTVC completed the process of renaming Y would be calledfrom now on, Digital Transformation Projects Association (SPTD). Generalitat’s strategy goes beyond just a name change. With the new name, the institutional purpose of the institution has also expanded and has now become a field of interest. Developing, promoting and executing as many actions as necessary for the consolidation of the Digital ZoneThe innovation area covers projects related to the new economy in the digital society, the digitalization strategies of the Valencian Community, the fight against the digital divide and the promotion of research. In short, the new name encompasses a range of activities that are strategic for Consell, chaired by Ximo Puig. In fact, the Digital District technological center is one of the main bets of this legislature in the state.
The SPTD’s name change was approved by Consell’s general assembly last June, and the formal registration process for all purposes is now complete. This new name shows The community’s particular commitment to digital transformation, as marked by Puig’s clear will, with projects such as the Community of Valencia Digital Zone highlighted by SPTD.
These two idea competitions are set up as follows, with the intervention of a jury: one prize winner contract for the provision of these services., by negotiation procedure without promotion. The design of the Ciudad de la Luz and SPTD logos will each be rewarded with 6,000 euros.