Minister of Innovation, Industry, Trade and Tourism Nuria Montes will lead a trade delegation to the United Kingdom, together with business leaders, with the aim of strengthening relations in the field of tourism and innovation with the Valencian Community. One of the issues that will be on the table will be: Reopening of the air route between Edinburgh and AlicanteAs Montes explained, as a result of some companies recently losing seats. The councilor emphasized that “there is a lot of stagnant demand that could be very significant during these winter months.”
The head of tourism will travel to Great Britain this week, specifically from 11 to 13 October, together with the Regional Minister of Industry Felipe Carrasco; Valencia City Council Tourism Council Member Paula Llobet; and representatives of the Council of Chambers of the Valencian Community, as well as a wide range of representatives from businessmen and tourism organisations. Visit APHA, Hosbec and Benidormamong others.
Nuria Montes wanted to emphasize this from the department she manages “An intensive agenda of events and business meetings with innovation agencies and tour operators and travel agents in London and Edinburgh” has been prepared.. He also announced that “the Valencian Community will be the protagonist of Hispanic Heritage Day in the United Kingdom, which coincides with the October 12 Holiday.”
Likewise, the consultant also stated:We will complete this promotional mission with a special action in Edinburgh, Scotland.”; It is here that the Valencian delegation is scheduled to have a meeting with the main tour operators in the region and a street marketing promotional action that will recreate a beach in one of the city’s largest tourist centers.
The United Kingdom is the main source market of foreign tourism for the Valencian CommunityThis year saw an increase of 16.5% on the previous year, with the remarkable arrival of more than 1.43 million Britons between January and July 2023, according to the latest published Frontur data. Moreover, the British spent a total of 1.45 million euros on this destination in the first seven months of the year.
Promotion of the destination in London
The aim of this corporate trip is to attract more visitors from the UK to the Valencian Community. For this purpose, together with the Chambers of Commerce of Tourism, Valencia and Turespaña, A destination presentation will bring together around 600 British professionals and media at the Spanish Embassy in London on Thursday 12 October.
Like this, Valencian Community to take part in Hispanic Heritage Festival celebrations in British capitalThe best of Valencian gastronomy will be introduced by three Michelin Star chefs, Quique Dacostawill make paella and seafood pilaf through demonstration cooking.
During this event, special attention will be paid to the promotion of L’Exquisit Mediterrani with the participation of professors from the Network of Tourist Centers of the Valencian Community (CdT). Thus, Valencian wines will be served, horchata with farton, oil tasting will be held and Typical desserts of this land made with Xixona nougat and Valencian citrus fruits.
On Friday 13 October, the group of this trade delegation, headed by the Minister for Innovation, Industry, Trade and Tourism, will travel to Edinburgh.
Meetings with British companies and tour operators
During the three days of this business tourism mission, Nuria Montes planned meetings with the most important tour operators in the UK, such as ABTA (British Tour Operators Association), as well as meetings with executives from companies such as Innovate UK or Green Hydrogen Alliance, among others.
Additionally, Consell’s head of Innovation, Industry, Trade and Tourism will visit design furniture companies from the Valencian Community that have a permanent showroom in the city of London: Actiu, Andreu Worls or Porcelanosa In the Cykenwell area.
The councilor’s agenda also includes a meeting with the director of the ‘Fifty Best’ organizing company, as well as Eduardo Barrachina, president of the Spanish Chamber of Commerce in London, and Minister of Economy and Trade at the Spanish Embassy. Álvaro Nadal in London, Spain.