Compromís ends its longest campaign tomorrow. It all started early, very recently, in September 2022, when Joan Baldoví announced that she would run as a coalition candidate to head Consell; February.
What was already started inside turned into something else after the party’s vote. In a study of what his protagonists describe as “quick and natural”, such as ending the survey investigation, setting goals and strategy for the former mayor of Sueca to achieve a better outcome. Given the complexity of the task of raising a new protagonist in their region after the departure of their former leader, Mónica Oltra, 28 million polls compared to the survey obtained four years ago.
Joan Baldoví, who was an MP in Congress until the start of the election campaign, which is about to end on May 12, was not and is not alone. Behind and with him works a large group of more than 30 people headquartered in Plaza del Pilar; this is a converted space to allocate a place to each of the teams that lubricate the machines and keep them running every day. .
If the Country structures in Castellón are added, the total rises to over 50, Vicen Marzà, the head of the brand he calls “life insurance” because of his team’s ability to take any action without excessive preparation. And in addition to that in Valencia, in Alicante with Aitana Mas.
In front, slapped and also formally, Més’ (formerly Bloc) campaign director Àgueda Micó; with Alberto Ibáñez from Initiative; and Nacho Serra from Els Verds, representatives of the three pillars of the coalition.
Two powerful men from the party’s backroom are running key areas in the design of Comprom’s election campaign, and neither is new to these conflicts. On the one hand, the strategy is led by Vicente Martínez, who worked with Marzà in 2015 and Oltra in 2019, but notes that “it’s not as close to Baldoví as it is now.”
Edgar Bort takes the lead in communication, remembering with a smile that he “was on a scholarship in 2015” and now bears the weight of projection in the physical and audiovisual media and, of course, the networks that a technical team is working on. and private work.
In an environment filled with posters and other elements unique to a party facing elections, including the solid and personal landscape drawn by those entering and leaving headquarters, both speak to what an official campaign day means for Compromís. Sessions that begin at eight in the morning and end at a minimum of nine at night, with the exceptions of longer durations, with interviewing the candidate followed by an interview with teams that, in addition to their own teams, include: production of all acts, program and plot, regional affiliation, legal…
They say that Baldoví is “the main producer of the content”. He’s a candidate who had “toured 160 towns” before the campaign began, and toured a busy 22,000-mile town-to-town tour. A tireless worker, he is often heard to say: “Hey, Edgar, tinc un forat, my pulp algo cosa.”
Along with other headlines, they assure that they form “a group in which it’s very easy to campaign together.”
proximity and messages
“We’re the only party here, and we’re strong face-to-face after all, our strength comes from the municipal grassroots,” says Vicente Martínez. The strategist adds that this is the reason why he decided to take the path of “many small actions” up to 20 per day, with an entity that understands its penetration into the area, his “recognized great value” allows for progress. Its aim is to mobilize the short distance from its own area of expertise.
On the messaging side, they did not just praise a “well done” administration, but wanted to indicate where they were going and what they wanted to do in the next legislature.
The synopsis is Tot’s motto, which is important they put music into the song that Bort guarantees is “the best”. It also seems like the “best” campaign to them, because in the context of ever-tightening margins, they find it “less costly” to mobilize affiliates and supporters than in other situations, which, they understand, leaves additional tension on the level. media.
They try to “have a good time” and meanwhile focus on humor and fun at campaign events with names like Xavi Castillo, Lory Money or Choriza May alongside names like Samantha from Operación Triunfo.
Joan Baldoví’s campaign manager, Àgueda Micó, on a working day with Vicente Martínez and Edgar Bort, among other members of the team. F