Little is left to chance when designing the strategy to follow in an election campaign. Merchandising cannot escape this theory either. Although it may seem that it does not matter much to distribute balloons, hats or lighters, the political parties attending the meetings 28M regional and municipal elections They seek a dual purpose with these gifts. On the one hand, it is committed to usefulness, so it has moved from the most traditional to the more innovative, such as cell phone straps or tote bags for going to the beach. The purpose is clear: the more useful they are, the more uses they will have. Therefore, the spread of the parties’ image will be so great that this is linked to the second goal: to make the candidates’ message, colors and abbreviations match as well as possible among the population.
climate change
In a campaign where almost all entities are more or less aware of climate change and are struggling to reverse its effects, the sustainability of distributed objects is another goal aimed when designing merchandising. And if you had to choose one star article, bracelets would probably take the cake. In most cases they are made in corporate color, so PSPV-PSOE chooses red, PP chooses blue, Ciudadanos and Compromís chooses orange, Vox chooses green, and Unides Podem chooses purple. However, this particular chromatic battle opens the door to other tones. For example, while PP and Vox also preferred the Spanish flag, first of all, the alliance of Compromís and Unides Podem designed series with LGTBI colors.
At PSPV, their purpose is “a trade it’s useful and funny at the same time». Socialists retain traditional elements such as candies, hats or balloons. In parallel, other items have been included, from badges for the mobile phone to pendants, through stickers, beach balls or toothbrushes. It is another of the usual elements, as fans remember from PP, who also bet on lollipops and blue candies.
originality
Sustainability, along with usefulness and originality, have been the key elements that Cs has chosen in each municipality to make their personalized articles. You can find it in your tents from pens to air fresheners, with the slogan “Politics smells better with Cs”. Fans are another element from liberals to raise awareness about climate change. In the example of Vox, they explain that the most sought-after item in their tent is the wristband.
Tote bags, along with magnets or games for the little ones, are one of the big claims that Compromís offers. Finally, Unides Podem has fans, caps and pens in the games it distributes. traditional brochures and magazines.