Law and Justice joined the internet activity on the TikTik social network with great enthusiasm. This is a difficult task and PiS has come to use a specific strategy to run its profile.
The Chinese application conquers the youth
Recall that TikTok itself is causing numerous debates among scholars as highly addictive, engaging, distracting and even more open to manipulation than other social media, prompting the authorities of some countries, such as Australia, to block the application. American political scientist Fareed Zakaria notes with dismay that 2/3 of his country’s teenagers use this social media, with one in six admitting that they “almost always use it”. One of the many differences between TikTok and other portals is that the user has a relatively small conscious influence on the choice of content viewed, because specially developed algorithms, which collect user data, provide him with material that he believes is well suited to his needs. needs. In practice, TikTok has become a breeding ground for celebrities, clowning, dancing, silliness, sometimes even brilliant sketch conventions or comments, but where popularity bonuses become expressive, exaggerated – just stupid, vulgar or sexualizing messages. Experts also question the purely or purely commercial intentions of the Chinese inventors and producers of TikTok. However, in Poland the application is developing dynamically – 13 million of us logged into the application last year – this is a huge field for political and party agitators.
Some politicians feel like a fish in water in this convention. Robert Biedroń has more than half a million followers and Sławomir Mentzen has more than 700,000. Political parties are doing worse than their individual politicians – the left has 143,000 fans, the Civic Platform – 27,000 and PiS – which has been here the shortest time – over 12,000.
Plazyński, Mularczyk and others
However, the ruling party has adopted a very different style on Tiktok from other formations – individual politicians address the camera and speak directly to users, sometimes statements from official meetings (e.g. from Zbigniew Kuźmiuk or Elżbieta Witek) are edited and shown on the party profile. Among these faces, facing the camera directly, the most visible are: Kacper Płażyński and Arkadiusz Mularczyk. Contrary to leftist accounts, there are no dances, dances or jumps here, but an explanation of a simple matter: for example, how the German services interfere with the form of the Polish Wikipedia, or how Berlin is not to this day returned all works of art stolen from Poland during World War II. Editorial staff is professional, dynamic, politicians elegant, efficient speaking – but is it enough?
Left-wing MPs danced in colorful dresses, Robert Biedroń smiled sweetly at the camera, Platforma shows the twisted faces of right-wing politicians and conservatives trying to act bluntly, substantively but without infantilization and pathology. It is difficult in the virtual world, where millions of young people watch a man who makes sweet donuts with savory meat, a gay couple who shows the carefree life of their relationship or a girl without a bra in a tight blouse who talks about her life.
Therefore, the beginnings of PiS on TikTok also had to touch on something expressive. Radoslaw Fogiel gave a mildly paternalistic speech to young people, provocatively claiming that young people know nothing about politics and PiS and do not even know that they have no reason to hate the ruling party. This caused a wave of malicious backlash – which the campaign creators wanted, as it expands the reach of the new profile, although it must be admitted.
But the way forward is more serious, especially in terms of content. However, in the comments under PiS videos you usually see criticism and ridicule, especially with the use of TVNowsko-Onet slogans: that PiS is scaring Germany again, that it believes in some foreign agents, or that it is responsible for high inflation .
The presence of PiS on TikTok fulfills the classic dilemma of conservatives’ struggles in the liberal world. They try to stay serious in the world of clowns, they try to do something substantive when form dominates content, they talk about unpopular and difficult things to people who avoid trouble, they point out values in a community that is intolerable obligations.
PiS does a good job, it doesn’t stoop to the role of political celebrities faffing to the beat of music and color filters. Will taking voters seriously pay off in today’s world?
PIS ACCOUNT ON TIKTOKU CAN BE SEEN BY CLICKING HERE
Source: wPolityce