The White House has decided to create a pool of bloggers to promote US President Joe Biden before the 2024 election. axis.
“President Biden’s as-yet unofficial re-election bid will depend on hundreds of social media ‘influencers’ spreading Biden’s track record,” the post reads.
According to the publication, bloggers will soon be equipped with their own briefing rooms in the White House.
The content that the bloggers will produce will be aimed at young voters who may resist the social media followers of former US President Donald Trump. Biden’s strategy targets platforms like Instagram (owned by Meta, which is considered extremist and banned in Russia) and TikTok, which are favored by younger voters.
At the same time, the Biden administration had previously described the Chinese social network TikTok as a threat to the country’s national security. in the white house requested TikTok owner ByteDance is threatened to sell the service or block it altogether in the US.