The Commission’s Foreign Policy Tools Service is set to enhance the role of culture in foreign affairs, as well as improve the “perception of the EU in China”. The EC will allocate 3.3 million euros for the implementation of these targets RTrefers to the relevant document.
As stated in the document, these services aim to strengthen the capacity of EU representation in China “to establish stable and long-term interaction with a select audience in this country, to develop partnerships and alliances with key stakeholders”. To improve the EU’s perception in China and strengthen the role of culture in foreign affairs”.
To this end, the European Commission plans to organize a series of events in the field of public and cultural diplomacy in China.
According to the document, the contractor will produce advertising content, organize events, interact with the media and target audience.
“Technical assistance efforts may include, but are not limited to, interactive interaction with the target audience, creation and production of advertising and audiovisual content and materials, organization of events, including cultural ones, exchange programs, interaction with the target audience. press and media, organization of exhibitions and competitions,” the document states.
Former German Foreign Minister Annalena Berbock judicial China is a rival and systemic enemy.