Costa Blanca faces new pressure Fitur by focusing on strengthening air connectivity with traditional destinations, while at the same time opening links with other emerging markets by taking advantage of the sector’s recovery. Carlos Mazón, President of the Alicante Provincial Assembly, presented this morning all the details of the autonomous body’s participation in the world’s largest international tourism fair to be held in Madrid from January 18-22. Thanks to the arrival of Xi’an warriors to MARQ, and thanks to the metaverse and virtual reality, this year will feature new cultural offerings from the province.
With the director Provincial Tourism BoardCorporate director José Mancebo advanced the main strategic lines laid out by the Provincial Council for this world event; Among them, as he explained, “after many years of work, confirmation of the agreement with the Chinese Government, the epidemic, complications, wars and diplomatic difficulties”, the original terracotta figures of Xi’an warriors at the end of March and for an estimated period of ten months will bring.
Praising the technical team for the “high level of care, respect and professionalism”, Mazón said. MARQ” suggested that this exhibition would mean “a great promotional poster of our province that will get hundreds of thousands of people to see the warriors.”
Finally, the president suggested that especially during the Fitur celebration on Thursday 19th, Julia Parra, vice president and vice-president for Culture, will present details of the sample that “is not the easiest thing in the world to negotiate”. however, there has always been a will to reissue parts, and I mean originals, not just certified copies.” “One of the most important news we can give as a tourism and cultural destination is that after many years, the fighters will leave China and go to China. Alicantethis is great news ”, Mazón convicted.
To recover after the pandemic, pre covid travelersThe City Council will showcase a wide range of offers from 141 Alicante municipalities grouped by segments and products, including sports and active tourism, gastronomy, culture, parties, new projects, technology and innovation or the ‘Made in Costa Blanca’ stand, out, the flagship of the province, without forgetting the sun and the sand.
“In this period, we came to Fitur with high expectations and with the meticulous and continuous work done before in time in order to realize the quality and services of our sector, which knows how to have a high vision,” he said. masonHe emphasized that this will be “a historic Fitur for improvement, development and visitor growth, which will act as leverage to reach record numbers thanks to the indicators we manage”.
Close to a hundred audio-visual presentations and promotions, nearly twenty culinary experiences, tasting, tasting and showcooking, grouped in twelve thematic blocks, will fill the agenda of nearly thirty meetings with operators, agencies, tourism companies and airlines. white shore at Fitur, where he formed the first annual meeting of world professionals in the industry. A total of 27 municipalities will participate in person with technicians from various stalls, but there are 51 towns and four small local units to be presented in one format or another, and more than 127 places to be represented in their proposals with tourist information.
During the media attention, Mazón assured that the province is “a segment one tourism destination, with many national and international markets making it the center of attention for tourism.” professionalismThe quality and offers from our industry allow us to continue making plans to increase tourist arrivals.”
Costa Blanca Day
The Provincial Tourism Board, exhibited in a stand exceeding 200 square meters in the exhibition area IFEMA Hall 7, will celebrate the ‘Costa Blanca Day’ on Wednesday, January 18, the opening day of Fitur. The main act will take place in the Central Plaza of the playground. Valencian Community A new proposal in which the ‘Augmented Costa Blanca’ project will be presented at 12:00, allowing the province’s proposal to be disseminated in holographic format.
In this context, in parallel, we will implement “an immersive experience to access the multimedia catalog of brochures and videos of the region and tourist products,” said José Mancebo. virtual environment and visit all the destinations in our city. It’s a navigation technique that encourages interaction and video game culture, as Costa Blanca’s director explains, but stressed that this tool “inspires the journey, but what spreads is ultimately face-to-face.” We are faced with a visit to our city,” he said.
“With these introductory lines, we present our presence in Fitur both physically and virtually. white shore The metaverse is a kind of alternate reality, in which we connect using devices that allow us to move virtually and interact with various elements, ”explained the director of the organization.
He also stated that Costa Blanca will have a ‘zero waste’ area for downloading digital brochures.
That same afternoon, the Alicante State Assembly was organized in cooperation with the business association. Advanced TertiaryA networking meeting with the province’s tourism sector where various technological innovations of the Costa Blanca will be presented and a discussion forum on digitalization and tourism will take place.
Agenda Costa Blanca
On the other hand, during the fair Mazón and Mancebo Alongside Costa Blanca technicians, tour operators will leverage their presence to identify lines of cooperation with buyers, airlines, tourist portals and prescribers, and to hold working meetings with strategic partners to revitalize tourism activity.
This Alicante presence at the fair In addition, the Torrevieja Drag Queen Gala extends to other spaces such as the Fitur Gay (pavilion 3), which has its own 18 m2 stall where, together with representatives of the Benidorm Pride Festival, ‘Costa Blanca LGBTQ+’ proposals for 2023 will be presented. Diversa Elche Festival, Pride of Alicante or Contest of Transformarte Spain.
At the Fitur Screen (Hall 6), Provincial Board of Trustees, movie tourismtogether with the rest of the local Film Offices, it promotes the province as a filming location under the brand ‘Costa Blanca Film Commissions’.
This year’s innovation focuses on: Fitur Sport (Hall 10), where the province will be featured on the ‘Bike as a lever for development: MBT Road Cycling, Gravel, Cycle Tourism’ panel with a discussion table to highlight the benefits of Alicante as a great cycling destination (Hall 10). international prestige
Likewise, Vice President and Vice President for Culture by MARQ, Julia Parrawill reveal all the details of the new temporary exhibition that the museum will exhibit this year.
Torrevieja Carnivals, on the other hand, will feature throughout all days of the fair, but their presence will be particularly significant on Wednesday 19th, when they will parade through the main streets of the center in the evening. Madrid.
Finally, during the weekend, with the days dedicated to the last ring, white shore Different events will be held, highlighting the knowledge survey on the state of Alicante. Winners will be able to enjoy accommodation and destination experiences in their municipality of Alicante, an initiative where different associations and companies in the industry collaborate.