The Pyaterochka retail chain and the Mir payment system have launched a joint campaign for all national card users. According to the press service of the trade network, trade network customers using the Mir card will receive a cashback of 10 percent of the purchase price in Pyaterochka stores.
As Mikhail Yartsev, head of marketing of the Pyaterochka retail chain, emphasized, the popularity of the Mir payment system continues to grow. According to him, currently all three purchases are made using the Mir card.
“We note that our guests who prefer these cards for non-cash purchases have increased by 15 percent since the beginning of the year. Joint action with the payment system will allow millions of Pyaterochka guests to shop at the chain’s stores even more profitably, because we understand how important it is.”
It is noted that the promotional act is valid for all purchases over 1,500 rubles in a check made in Pyaterochka stores in all regions where the distribution network operates, with the exception of Moscow, in the period from June 17 to June 27, 2022. Moscow Region, Krasnodar Territory and Omsk Territory. Within 5-7 days after the purchase, the 10 percent refund will be returned to the same Mir card from which the payment was made at the store’s checkout.
“Purchases in supermarkets and hypermarkets traditionally rank first in terms of the popularity of payments with Mir cards. Therefore, it is very important for us to organize promotions in these categories and to provide national card holders with the most favorable conditions for purchasing consumer goods. This is not the first joint action for us with the X5 Group retail chains. “Customers all over the country have already saved more than 150 million rubles on in-store purchases using Mir cards,” said Elena Lazareva, director of customer service development for the Mir payment system.
A Pyaterochka customer must also use the Vyruchay-karta loyalty program card when making a payment in order to participate in the promotion and receive a refund. At the same time, in the loyalty program of the Mir payment card prepayment system – on the website www.privetmir.ru or Hello, World! In the mobile app – must be registered. The maximum refund amount for the entire duration of the promotion will be 300 rubles. When several Mir cards are used, the repayment calculation will be done separately for each.
In addition, thanks to the joint work of Pyaterochka and the payment system, Mir national card users will now be able to receive cashback not only for travel in Russia, but also for everyday purchases. All the rules of the promotion can be found on the websites 5ka.ru and www.privetmir.ru.
Source: Gazeta
