Great levers of growth
A global turnover reaches 3,000 million euros with 4.5 million active users. Every day, 75 million products are sold. The firm aims to grow its business within a year and to expand the model so it can reach more people, in more markets, faster. Veepee is a French e-commerce group that owns brands including privacy and is entering a phase of consolidation. The company closed 2022 with its first full integration of all affiliates and is positioning itself for the next wave of consolidation, prioritizing evolution, innovation, and expansion. In practical terms, this means fresh resources for Spain as the group seeks to activate its system in this market so that customers can purchase items returned by other users. In Spain, the expansion represents an important milestone in a model that already connects customers through reuse and resale. This is a deliberate shift as the organization tests new channels and partnerships to broaden its footprint in Europe, according to Veepee’s leadership.
The move marks an initial push into a business model built on engaging customers to trade items they no longer want. In France, the approach has already shown promise, and now the plan is to implement it in Spain. Anja Brehm, who leads Veepee and Privalia in Spain, explains that the strategy leverages a broader lifecycle for fashion and beyond. Her perspective reflects a belief that the system can handle a wider range of products and experiences, not merely past collections but the entire lifecycle of goods, presented in varied formats within Veepee.
The directive describes a flexible approach where a partner can re-enter the marketplace when a customer prefers to part with an item rather than keep it. Other initiatives include Re-Loop, a project aimed at promoting second-hand fashion within Veepee, and collaborations with brands to host events that invite consumers to return unused clothing in exchange for coupons usable on new purchases, including items from different brands. This broader ecosystem aims to strengthen resilience in a challenging market environment, where other major players have faced workforce reductions. At the same time, Veepee remains upbeat about its prospects, underscoring a track record of deliberate, disciplined growth.
Strategic growth levers
Veepee’s primary model, Fast Selling, combines the speed of a temporary sale with highly competitive pricing. The leadership notes that this disruptive approach has required ongoing refinement, with a renewed emphasis on optimizing the core business in recent years. The Spanish market has recently become a proving ground for the new services, helping to shape the company’s long-term strategy and its capacity to scale. The biggest challenge highlighted for the current year has been increasing growth leverage, a problem the team is actively addressing.
Reaching a broader audience depends on a marketplace that is easier to access and that offers ongoing product catalogs, not just a handful of brands. The platform aims to link a growing number of partner companies with current products available through Veepee or Privalia, extending the breadth of inventory. The long history of Privalia and the recent integration with Veepee Spain last year are viewed as major drivers of growth. Early indicators point to around 20 percent growth in 2022, with expectations of stronger expansion in 2023, reflecting the momentum of this integrated ecosystem.
Industry observers note that the online market in Spain is expanding rapidly, with sustainability playing a central role in mid- to long-term planning. There is noticeable momentum in the fashion segment across Europe, including Germany, the United Kingdom, and Spain, where the potential is particularly high. This alignment of consumer demand with sustainable practices is seen as a meaningful competitive advantage, according to Brehm. The overall market environment presents a favorable backdrop for continued growth, driven by a combination of comprehensive product access, evolving resale channels, and consumer demand for responsible fashion choices.