The Saturday night lineup saw a familiar rhythm as Make Yourself Love returned to screens with another session of leadership themed moments. Kiko Matamoros visited the program hosted by Toñi Moreno, drawing a solid audience share of 12.8 percent and attracting 935,000 viewers. Antena 3 followed closely with 10.6 percent and 887,000 people tuning in, presenting Walking Among the Graves as the evening’s feature. The drive for prime time continued as a strong portion of viewers gravitated toward the emotional appeal and suspenseful storytelling that night.
In the third position, the night held steady with 8 percent and around 711,000 spectators watching My Dear Brotherhood Part 1. The late evening slot on LaSexta Noche did not connect as strongly, drawing only 332,000 viewers and landing at 4.8 percent. Other titles in the mix managed to stay in the conversation with a 4.4 percent share, translating to 364,000 viewers for Seven Sisters. The competition to capture the audience’s attention remained intense across the board, with several programs trading places as the night unfolded.
Moving to the desktop view of the day, Antena 3 Weekend News stood out as the most watched segment. The news program led by Matías Prats attracted a robust 1,667,000 viewers, representing 18.1 percent of the audience – a clear indication of the public’s preference for weekend news in the evening window. The numbers suggest a stable appetite for comprehensive news coverage during weekend prime time, even as other entertainment options vied for attention elsewhere on the schedule.
In the afternoon, Sociality delivered a strong session with a 12.9 percent share, translating to 878,000 viewers. The competitive landscape, however, shifted in favor of a familiar crowd-pleaser. Wheel of Fortune registered a high note of 17.8 percent, attracting 1,338,000 spectators and signaling broad appeal for game show formats during the daylight hours. The tally underscores how interactive formats tend to pull in larger crowds when paired with lighthearted, communal viewing experiences.
Later in the afternoon, Viva la Vida posted a solid performance with a 13.3 percent audience share and 1,092,000 viewers enjoying the broadcast last Saturday. Tour de France also found footing on La 1, reaching 10.9 percent with 1,026,000 viewers. These results reflect a diverse mix of sports and lifestyle programming enticing a broad cross-section of viewers, from sports enthusiasts to daytime talk and entertainment lovers.
Across the board, the weekend schedule demonstrated how audiences respond to a blend of light entertainment, live sports, and timely news. The ratings ecosystem showed resilience, with peak audiences concentrated around the game shows and weekend news blocks, while drama and special segments carved out smaller but significant audiences. As the week closes, networks analyze these shifts to calibrate future lineups and optimize the balance between informative content and engaging entertainment for homes across the region. The competition among the channels remains fierce, with all major players aiming to secure a substantive slice of the prime time and weekend viewing landscape, guided by audience preferences and the evolving media consumption habits of Canadian and American viewers alike. These trends serve as a snapshot of how audiences distribute attention across traditional broadcasts and digital-ready slots, highlighting the ongoing evolution of scheduling strategies in a crowded television market. Source attribution: regional TV ratings reports.