Hoteliers on Costa del Sol bet on North American market after loss of German and British tourists

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hotel industry Costa del Sol think it’s time Bet decisively in the North American market, Following the recent significant loss of German and British tourists. In this way, Malaga hotels with other air connections United States of AmericaAs recently announced in New York, and combining that destination with Miami or Houston to promote “luxury tourism like North America, which works so well at the origins of the Costa del Sol.”

This was stated by José Luque, president of the Costa del Sol (Aehcos) Hotel Businessmen Association, after analyzing the tourist season at a meeting with delegate Patricia Navarro and Tourism’s regional delegate at the Board Delegation in Malaga. , Gemma del Corral.

Luque insisted on giving a very positive assessment when referring to: Air link with New York to recover in 2023: “North American tourism is a very purchasing power tourism and there is an increasingly attractive proposition for luxury tourism here, we must not forget that this is a strictly commercial decision because no private company without customers will fly on this destination” without explicitly mentioning the discussion that has arisen with Seville. stated.

It was at this point that Luque came up with the idea of ​​expanding connections from Malaga Airport with Miami and Houston. “German travelers decreased by 25 percent, British travelers by 20 percent, “We have to look for alternative markets, and the North American market is a great one, as already seen in the origins of the Costa del Sol.”

José Luque, while evaluating the current situation of the tourism sector, stated that “after two bad years brought by the epidemic, very good results have come”.

“Prices increased but volume notwe must compete on quality and face a number of pending challenges”, I add.

In Luque’s view, “a major challenge is mobility.” “We regret that the general budgets of the state are so scarce. shore trainThere are solutions to the 340 problem and Access via eastern Malaga or making public transport more accessible to tourists; There is also the problem of beaches because the Levante storms will keep coming and we will have to look for systems even from private enterprise to solve the water problem as the Canary Islands for example have a system. “Three times the same water is used,” he said.

Luque said “hotels are still worried about profitability, because energy costs have tripled and food and beverage prices have skyrocketed“.

“We congratulate ourselves for a great year, especially at prices that have managed to rise, but we are aware of the challenges posed by both Covid and the Russia-Ukraine war.”

Patricia Navarro, the Andalusian Government delegate in Malaga province, congratulated the tourism industry, “because the data on their behavior this season can’t get any better than this, given where we come from.” tourism sector characterized by the pursuit of excellence in Malaga”, Navarro added it to show the recovery after the coronavirus pandemic.

Navarro stressed that hotels in Malaga have closed the summer. a new travel and overnight record Slightly exceeding the ceiling of 2019″.

“Although foreign tourism now has a growing presence without restrictions, it has managed to consolidate its national tourism, life insurance,” he said.

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