Alcoy-based cosmetics company Germaine de Capuccini was awarded the prize in the latest edition of the competition. Digital Beauty Awards like second best e-commerce published last year within the nationwide beauty industry. Sponsored by the Beauty Cluster, the awards received more than 300 nominations this year and recognized top startups in the Spanish cosmetics, perfumery and personal care industry for their contribution to digital innovation. e-commerce.
The award was hand-picked by the firm’s IT director Pablo Seguí, accompanied by Isabel Cucalón.E-Commerce Manager. After years of effort and support for professional cosmetics and innovation, Germaine de Capuccini returns home with an award thanks to its launch. “Club Germaine”.
“The goal of this new club is to ensure that every online interaction is a visit to the Aesthetic Center, thus creating an omnichannel strategy. After hours of hard work, we succeeded. Thanks to the whole team for their hard work,” said Pablo Seguí.
becomes a club a meeting point between beauty salons and online users with multiple benefits for both: personalized discounts, exclusive launches, virtual consultations and much more. Another step in the digital transformation of a company with almost 60 years of experience in the traditional channel.
A total of 32 winners received recognition for their contributions to the digital space, among Foreo, Puig or Sephora brands for their talented and ambitious projects.
Germaine de Capuccini GDC Beauty Group It is aimed at meeting the needs of the cosmetics market with its high value-added brand portfolio created with the effort and talent of its human team.
Germaine de Capuccini is Spain’s leading brand of professional aesthetics. Available in more than 80 countries on five continentsWith six subsidiaries located in Italy, Belgium, United Kingdom, United States, Dominican Republic and Colombia.