this Bet in the US market Mango still standing and with new challenges. The Catalan company continues its expansion in the USA with new initiatives. Florida and will close the year with 10 stores in the country. Within the framework of the previously drawn plan, the company opened a new point of sale in Miami, located on Lincoln Road, one of the country’s most important commercial streets, with more than 200 stores and brands. The company will consolidate its brand in the heart of Florida, where it plans to open more than 10 stores nationwide and three new outlets by the end of the year. Mango’s goal is to reach 2024 with close to 40 sales points in the United States and to make the country one of the five main markets in terms of group turnover.
In the first nine months of the year, Mango’s online channel reaffirms the importance of gaining a foothold in the competitive US market. In this omnichannel commitment, physical stores are a showcase for subsequent online purchases, accounting for more than half of the company’s sales in the country, with an estimated 70% of business in 2024. ‘ Made through Mango.com, Nordstrom, and Macy’s.
The new Miami store follows Mango’s Mediterranean design lines. 430 square meters For a strategically located organization in Florida that includes women’s products as well as men’s products for the first time. According to chain sources, stores in New York state are recording good sales levels, encouraging further expansion with physical stores.
Next November, the company will expand its presence in Florida with a new establishment in Aventura Mall, a mega-mall near Miami, one of the ten most important shopping malls in the United States. It is a traditional shopping tourism attraction for tourists visiting Florida. New store with more than 400 square meters of sales area, 15 jobs.
Other outlets
Another outlet will open at Florida Mall near Orlando International Airport and Walt Disney World Resort amusement park in November, and another outlet at Miami International Mall near Miami International Airport in December. When we look at 2023, The company will continue to expand in Florida with new outlets in cities such as Boca Raton and expand its presence westward by opening new stores in the states of Georgia, Texas and California.
Mango has been operating in the United States since 2006. Following the opening of its 2,100-square-foot flagship store on Fifth Avenue in New York last May, the company now has eight outlets in the country, including stores in the country. Roosevelt Field and soho from New York at the Menlo Park and American Dream shopping malls, both in New Jersey; and Dadeland in Miami (Florida); and two stores in Puerto Rico.
The company strengthened its strength Betting on the US market It began with the refurbishment of its SoHo store at the end of 2017 and the refurbishment of its store in American Dream, which recently reopened after an extensive refurbishment.