Planeta Huerto grew 17% last year and created its own “marketplace”

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Although he could not repeat the magnificent scene jump 2020, When quarantine practically because of the pandemic double your billPlaneta Huerto, Alicante-based website for wellness and sustainable products, closed last year with a strong increase in turnover. own brand Yet expansion of the catalog. Yes, a growth that is not enough to outpace red numbersbefore the decision of its managers and owner – Carrefour Group through its subsidiary Greenweez – prioritizing revenue growth over profitability.

This is reflected in the most recent accounts the company has deposited in the Trade Registry, referring to fiscal year 2021. In this way, the firm founded by the brothers, Pablo and Alfonso Sanchez -even though the latter announced he was leaving the company a few months ago- last year he had a bit of excess turnover 27 million €, 17% more than the previous year. Some figures that the company’s own executives relate to ambitious individuals growth plan It has been launched since it became a shareholder of the French group in 2018, leading them to introduce new product categories and their own organic product brand, launching at the end of 2020.

Of course, this growth effort also led to shrinking margins as the San Vicente-based firm raised the red numbers it had been chasing for four years. In particular, some last year 1.352.000 Euro loss compared to 946,000 the previous year.

The company’s own managers also adapt these results to their growth plans and emphasize that they have these results. shareholder support As evidenced by the capital injections Carrefour Group has undertaken to clear these red numbers and provide the necessary resources to continue its “e-commerce” consolidation. Thus, they only made it official last year two capital increases For an amount greater than the specified amount, the firm 2.3 million euro.

Regarding future predictions, this Monday from Planeta Huerto, consumption slowdown Inflation and economic uncertainty caused by the war in Ukraine review your business plansThe company, which is expected to exceed 50 million euros and reach profitability for 2024. new progress in your billing.

To that end, it has doubled its commitments. own brandbut most of all, he relies on the pull of his own launch. market placeIt is scheduled for the end of this month of October. That is, in addition to sales made directly by Planeta Huerto itself, the Alicante company website will also include the possibility of purchasing products from other sellers, for example, on Amazon. Therefore, the company currently has twenty salespeople. will add about 20,000 references to the 80,000 that the company has already marketed directly.

Regarding the distribution of the business, Planeta Huerto concentrates the bulk of its sales in the national territory, while an additional 10% is made in Portugal, the two markets assigned to it by its parent company.

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