Fruit Attraction is business, innovation, knowledge and diversity. The biggest event in the fruit and vegetable sector celebrated its 14th edition from October 4-6, breaking all records and surpassing the pre-pandemic figures of 2019, the best year in its history so far.
Fair organized by IFEMA MADRID and FEPEX (Spanish Federation of Exporters’ Associations of Fruits, Vegetables, Flowers and Livestock) It will bring together 1,800 companies and approximately 90,000 exhibitors from 130 countries in the eight pavilions of the Fairground, making Madrid the capital of the fruit and vegetable world.
All this data demonstrates the growing interest in joining the largest business center in the industry and support for promoting Fruit Charm as a lever for internationalization and a meeting point for all professionals making up the entire supply chain. This boom can also be seen in the establishment of new companies whose weight exceeds 19% of total participation.
The presence of companies from 55 countries makes this event an important business event for global marketing and distribution.
The great strength of Spain as the world leader in this market will be felt in the national engagement, which will include the presence of almost all autonomous communities that produce fruit and vegetables, confirming Fruit Attractiveness. an effective tool for creating business opportunities, breaking down borders and accessing new markets.
BUYER MAGNET
Regarding its international impact, On this occasion, the event represents companies from 55 countries.makes this event an important commercial event for production, marketing and global distribution. In addition to the strong European participation with the presence of companies from France, Italy, Netherlands, United Kingdom, Belgium, Portugal, Poland or Germany, the participation of other countries such as Colombia, Peru, Chile, the United States or India is added and South Africa, especially Africa. increased presence of Kenya, Guinea and Ivory Coast.
One of Fruit Attraction’s biggest goals is to offer a platform for full international expansion.. In this sense, IFEMA MADRID, in cooperation with the Ministry of Agriculture, Fisheries and Food, and ICEX, are once again making an important investment in the International Guest Program, which attracts 700 buyers from 70 countries to Madrid. and wholesalers who will bring a special dynamism to the trade show business.
International Visitor Program attracts importers and wholesalers from all over the world to Madrid
Added to this program is the “Guest Importer Country” initiative, in which the United Arab Emirates, Saudi Arabia, Vietnam and Canada are the protagonists of this edition. With this, Fruit Attraction will open and promote a channel of business relations with these markets, supported by a full roundtable programme, guided visits to the fair and B2B sessions.
ANDALUCIA IS IN INTERNATIONAL SHOWCASE
One of the innovations of this year will be the inclusion of the “Guest Zone” figure, which will be born in 2022, in order to strengthen the visibility of different autonomous communities and the diversity of Spanish production.
An act with Andalusia that premieres in this edition and represents An excellent opportunity to strengthen the strategic projection of the region for the worldwide promotion of the fruit and vegetable richness of all its provinces. and the exceptional quality of their production.
One of the innovations is the inclusion of the Guest Zone starting with Andalusia.
SPECIAL AREAS
About 90,000 professionals from wholesale and retail trade, commercial distribution chains, importers and exporters, transportation, hospitality and more, find in various fields. Companies dedicated to Fresh Products once again recorded the largest representation with 70% of the offer, followed by the Auxiliary Industry (seeds, fertilizers and phytosanitary products, packaging and labeling…). In addition to these, the sectoral platform Fresh Food Logistics, which is at the service of logistics, transportation and cold chain management for fresh food, and the fair area is 100% occupancy, has been added.
It hosts the Factory Chef section, the gastronomic area with the industry’s biggest event, various shows and ‘show meals’.
As in previous editions, Fruit Charm once again bets on transformation solutions through innovation, sustainability and digitalization With areas such as the Smart Agro Area and Biotech Attraction – research and technological development in agrobiology/plant biotechnology – where innovative products applying information technologies to the fruit and vegetable sector are presented. Ecorganic Market, a special area for the commercialization and export of organic products, also continues to gain presence.
On the other hand, The Innovation Center and the Innova Forum are areas dedicated to industry innovation and business news.. In this area, the fair will once again host the “Innovation Center Awards”, which has become a key event to support the entrepreneurial business commitment of the industry with its usual categories of Fresh Product, F&V Industry and Sustainability and commitment actions.
This large professional room will also house the Factory Chef section, which represents the gastronomic space within Fruit Charm with attractive demonstrations and cooking demonstrations.