“Climate change is already an undeniable reality and stopping it is a challenge that requires everyone’s participation and awareness. However, half of society still does not perceive a risk or urgency due to the current effects of global warmingThis is the main result of the ‘Sustainable consumption. From intention to action’ study by the social research and market studies institute Imop Insights in collaboration with Impact Hub, the global entrepreneurial community network.
Just 26% of respondents believe climate change will have “very serious” impacts on the planet in the short termduration 18% place them longer term and believes that current generations will not be able to recognize them.
The study, drawn from a sample of 2,150 people, concludes: three out of four citizens state that they take measures in their daily lives to combat global warming. However, there is still a significant gap between disposition or knowledge and the actual practice of more sustainable behaviors.
One of the reasons for this gap isit is difficult to assume climate risk at an individual level because even if sustainable habits and measures are adopted, it is not easy to see the direct benefits of more responsible behavior“.
During the presentation of the study, “de-ideologize climate change“Promoting sustainable behavior.
For 62% of the interviewees, being sustainable is an attitude, a way of understanding life, but sometimes it is not enough. But there Only the 30% that would really change their habits if they were benefited for doing and 8% would only do it if they had to.
global threat to humans
“These people with psychosocial traits conducive to sustainability, although they share values, attitudes and habits, are still somewhat isolated. Therefore, as a society, we need to bridge the contextual vacuum of sustainable development.” Behavior Analysis Unit at IMOP Insight.
“Knowledge and discourses, experiences and feelings, give way to legislation compatible with the needs of societyso that people who are willing to take action do not fall short of the sacrifice that comes with changing habits and see it as a personal and collective benefit,” adds Herranz.
when asked by the aspects that interest them the most ten years from nowOnly 16% put climate change firsttoo many in number unemployment, work conditions and fees (28%). aspects like depreciation, violence or extremism, population aging waves pensions They are also around 15%.
“The climate crisis represents the greatest global threat to the entire human speciesand yet the gap between intent and action, speech and facts. it’s still a big gap,” said Antonio González, CEO of Impact Hub Madrid.
“The sustainability discourse has gained notoriety in the political and commercial spheres, but we need a generalized, massive and cohesive response citizens, public administrations, business and the third sector,” emphasizes González.
“We need effective policies and actions to encourage behaviors that contribute to mitigating the impacts of climate change and designing the economic and productive processes of the future,” adds Impact Hub’s leader.
Little altruistic habits
as much as possible responsible consumption, the study identified four responses from citizens: active people who were convinced and aware (30%); pro-sustainability (39%) motivated or in the process of changing their habits; passive (24%); and unbelievers (7%).
The study also shows that sustainable behavior Using multi-purpose bags is limited to low-sacrifice habits such as buying only the clothes I need or buying local food products. On the contrary, It costs more to bet on sustainable mobility, eliminate purchases that have a big impact on the environment, or buy second-hand clothing.
Likewise, perceptions are also collected. society understands that companies and governments must develop the right technology and products to consume.; that sustainable consumption is not accessible to the whole society, but only to a few; or that the messages about how we should behave are sometimes contradictory or volatile.
Reference article: https://madrid.impacthub.net/2022/09/06/comportamientos-sostenibles-brecha-accion/
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