Take advantage of its wealth technologywith its potential, human capitalare the foundations of the mixed model on which it stands. Nationale-Nederlanden commercial agents. to suggest personalized service to your customers possible thanks to data-driven technologyalso the best digital toolsand personal care directed by professionals. As Ángel Abril, director of the Nationale-Nederlanden Agency Channel, explains in this interview, it’s a network based on the constant attraction of talent.
What makes Nationale-Nederlanden different in terms of its commercial business model at the moment, by industry and market?
referring to the progress innovation Y digitization In the Nationale-Nederlanden, of which we are the heroes, Taking advantage of all the good that technology has to offer, added to the great value of personal therapy On its behalf, it is offered by the commercial network.
Obviously data and technology They are very helpful in collecting and processing information. meet the needs of our customers. Now, our agents are the differentiating aspect because they know how to use it best and with that, provide a fully personalized service. Honestly, I think we’ve made a difference with this model because it’s perfectly visible that the trend in the current insurance and finance market is to prefer physical offices shut down rather than becoming 100% digital service models.
Innovation is in our DNA at Nationale-Nederlanden, but Reference point in customer experience in the Spanish preservation market and for this it is essential to understand the specific needs of each person and segment of the population; and leave the door open for them to decide how to build the relationship without limiting their services in just one direction. That’s why we are looking for commercial agents with whom we can continue to increase our agency network in our 39 offices spread across Spain, our 163 Puntos Naranja delegations and 7 franchises.
Attracting talent has become a major challenge for all Spanish companies. What is the difference between Nationale and Nederlanden?
Following in the footsteps of the previous question, Representatives of our commercial network are an essential part of achieving our purpose and fulfilling the commitment made with the customer.. That’s why they have tools at their disposal to help those who collaborate with us discover the best versions of themselves and always develop their talents. Maybe I shouldn’t say this but I’m sure we have the best commercial network in Spain.
But we are not satisfied. Starting from this unrivaled foundation, we want to continue to grow in terms of quality and quantity. So one of the strategic pillars we manage is, transformation of our commercial network so that it is highly efficient with the unwavering premise of customer focusas I said before, leveraging digital capabilities and human interaction to give you the best experience.
It’s not a single road to Rome, if you ask how we’re going to do it, I can underline it. continuous and quality education that we have the opportunity to grow professionally, regardless of previous experience in the insurance industry.
What is the Nationale-Nederlanden’s vision for the representative’s experience in the first phase of the election?
With the premises we mentioned, I can say that Nationale-Nederlanden, contrary to the trend in the industry, offers a future that fully adapts to the new age, offering access to the profession.
In such a changing environment, not everyone wants to take the risk of starting a business. Our model offers you the stability of being part of a leading company in the industry with one of the best commercial networks in Spain, without sacrificing time and organizational flexibility.
Also in the Nationale-Nederlanden people are always in the centre, agents have access to all resources that facilitate and promote their business activities. This helps them design their own professional travel plans by referencing our Talent Plan.
Talent Plan to attract talent to the Nationale-Nederlanden
What is the purpose of the Talent Plan?
In line with exactly what I mentioned above, The goal of the Talent Plan is to help every person grow where they want to go, become the professional they want to be.. We offer you the path and its different stages, and the agent decides which one to complete.
The goal of helping agents grow reinforces one of the most valuable aspects of the Nationale-Nederlanden; this is that people are the most important thing and that to grow, their business representatives can count on the support of not only their team but also their support. but also from a company that’s so obvious that he’s the one making it professional.
What are the elements that differentiate you from another company’s Career Plan?
We are proud to say that Our Talent Plan is one of the best career plans in the industryProviding the necessary tools for agents to enrich their knowledge and specialize from the first day, Initial training with official accreditation at DGSFP (General Directorate of Insurance and Pension Funds).
In addition, Nationale-Nederlanden accompanies its agents on the way to develop their skills and develop their personal branding projects, providing them with both face-to-face and online continuing education initiatives and is certified by the Polytechnic University with European University Credits. Valencia.
Knowledge and professional preparation drive excellence and make a difference in the value proposition we show our clients, so we make every effort to make access to quality education as easy as possible. An example of this is that just two months ago, Nationale-Nederlanden received the special ‘Aula Magna’ Jury Award, the ‘Aula Magna’ Award for Excellence in Insurance Education, from the Insurance e-Learning Institute. you you’
What tools or methods do you use to measure experience and drive retention?
Our aim is for agents to feel motivated and for this it is essential to accompany them at all times since they have started cooperating with us. Listening is an important element of the welcome process. Two months after their inception, we do a follow-up that allows us to collect their experience, know and learn from them, improving everything we can.
Another key aspect of retaining agents is that they take pride in collaborating with us, and for that nothing better than setting achievable business goals and providing them with the tools necessary to achieve them. lead campaigns, coaching and rewards the training and effort they need, their development, and their achievement of these goals through an incentive program that offers agents to win prizes and participate in annual trips.
To that end, we design campaigns throughout the year, both internally and for customers, that help them achieve their production goals and motivate them to continue to specialize and learn about the products offered by the Company.