Mercadona differs from its competitors in that in many cases it only sells white label products and may vary depending on the product and the industry it belongs to. Deliplus, Bosque Verde or Hacendado.
A big part of his success is with those white marks, You have received articles from well-known companies of the same quality as others, but at a lower price which makes them more competitive.
Supermarket chain managed to clone many products
It is not uncommon to see innovations that were occasionally bestsellers at Mercadona, but are now sold under their own brand name and at a slightly lower price than the original.
Often referred to as cloned, these products are often brought to market through an agreement with the “original” brand, because everyone is interested in being on the shelves of a supermarket, selling for as much as all the others combined.
On this occasion we are talking about fuet espetec, which does not last long on the shelves of the Valencia chain.As it is always sold out in all the stores it has spread throughout the Spanish territory.
Many people buy it because it tastes the same as Casa Tarradellas and is slightly cheaper, this is a correct perception because Hacendado’s fuet Produced by the same Casa Tarradellas.so it is very similar to the original, if not identical under the Hacendado brand.
This is not the only article produced by well-known companies, as the cookies are made by the Siro group and it is the Antiu Xixona chocolates that we are all familiar with because they make Spain’s most famous nougat.
Mercadona is not a cheap supermarket, yes, offering the best relationship between quality and price on the market, is interested in offering its customers the best products produced by leading brands and at lower prices than these, therefore arrangement Food sales in our country