Elche was the hero of Monday night. popular and successful TV show MasterChef Celebrity chose the ancient city of palm trees for the outdoor test in the seventh season of its version with Celebrities, the City Council reminded that it is in balance today. “The symbolic historic center of the city and Huerto del Cura National Art Garden These included scripts cooked up by this year’s contestants, including well-known characters and artists like Norma Duval, Lorena Castell, Nico Abad, Xavier Deltell or María Zurita,” they explain.
Declared a UNESCO World Heritage Site since 2000, this monumental site in Palmeral de Elche hosted the records of the open-air test a few months ago. the entire program broadcast yesterday on Spanish Television La 1contains numerous images of the city’s many tourist resources, which can also be viewed on RTVE Play from today. As in the dynamics of the program, after the first cooking, the participants went to Elche, where they cooked for some guests, including industry businessmen and provincial and district representatives. broadcasting. this the beginning of the open air testIt took place in front of the hall where the presentations were made. Altamira Palace and Basilica of Santa Mariaand then the contestants moved to the Huerto del Cura garden.
This live broadcast was a huge publicity showcase for the city, as idyllic images of the city for over an hour were contemplated with some viewers. 1.5 million peopleaccess a screen share close to 16%.
“In addition to the tourist impact of VisitElche, the economic impact of these productions in the city is also considered very positive. It is estimated that more than a hundred people attended during the filming of the program. among applicantsThe production team, assembly and various companies involved were in town for two days,” explains the City Council.
Under the supervision of Turisme Comunitat Valenciana, VisitElche coordinated and participated in every single detail from the producer of the program. Shine Iberiathey requested to complete the broadcast of the program from our city.