Micam fair in Milan, footwear industry starts to win back Asian buyers. Customers in this region have disappeared from international competitions since the start of the pandemic due to the restrictions still in effect in their home country, making it an obstacle to the promotion and sale of shoes made by companies.
A total of 46 companies from the province of Alicante have been attending the Milan fair since Sunday and the perceptions are positive at the moment. This was stated by Marián Cano, president of the Valencian Footwear Entrepreneurs Association, who stated that “business is well done and they have finally seen buyers from Japan or Korea, among others, and have been reluctant to travel so far.” when they return to their country they had to go into quarantine“.
Elche’s mayor, Carlos González, who was at the fair this Monday, also highlighted the optimism felt among the companies and also emphasized that: 40% of Spanish participants are from ElcheThey “emphasize – their importance to the national sector as a whole”.
This Tuesday, which coincides with the closing of the Micam fair, the Lineapelle Milano event will start with the opening of the shoe component companies at the same venue. In this case, 39 companies from the province are participating in the most important event in this sector at an international level, where 1,100 participants from 38 different countries will participate.