Channel 24 Horas celebrates its 25th birthday. It would be appropriate to talk about his shortcomings so that he can correct the course. It should not continue to be a news channel in a loop that the viewer consistently supports for more than half an hour. It should provide a plus.
When Alain Tanner, Jean Luc Godard, Javier Marías, and Irene Papas passed away recently, the experts of these personalities should have joined the table at 24 Horas to provide interesting data on what their work has contributed to cinema, literature or theatre. What public chains do not do. I’m still embarrassed to learn that Alcarràs was chosen to travel to the Oscars, when the commentators of La 1 dedicate themselves live to commenting on how interesting it is that names like Penélope Cruz have conquered Hollywood. What does this have to do with Carla Simón’s film that destroys all charm!
Channel 24 should not be Horas, we insist after 25 years, the news cycle repeats every half hour. He must escape the institutional, the tense, and lead a life of his own. Among the goals imposed by the channel itself, there are two: approaching youth and conquering the dawn. They’re already late. There are 24 hours a day. They cannot write a third of it. This channel aside, when it comes to young people who don’t watch TV, we should try to seduce them.
24 Hours has the best of the grid’s informative programs, for the things that are fateful, The Report. I have yet to see the slightest gesture of effort to promote it, to communicate to the audience that it exists and when they can see it. That’s where you should start. To make the product visible.