50 parades. Nothing. To do 25 years have passed since Ángel Custodio Dalmau Salmons, better known as Custo Barcelona (Tremp; Lleida, 1959), first appeared on the runway of New York Fashion Week (NYFW), which appeared at the timeIt began to stand out against benchmarking events such as Paris and Milan. Then he has already achieved his first milestone as a designer: being the only European invited by the organization to share space with 39 other North American firms, which today laid the foundations for an unmissable event for the entire industry.
That historic parade and the ‘New York Times’ page dedicated to ‘customania’ determined the fate of the company forever.
Stability Award
“Fifty parades away from home and in New York is an achievement of perseverance,” the designer, who has a 42-year career behind her and left her mark on fashion with impeccable style, emphasizes to this newspaper. “This is a long and very exciting journey When the stylists of TV shows like “Friends” or “Sex in New York” began dressing their celebrities with them, explains the fashion designer whose groundbreaking and colorful t-shirts conquered the US market.
Since then, the US market has remained its main market, ahead of even Europe where it has been very successful.
“New York provides the international projection of the project and this is our second home“, knows the designer, who is eternally grateful to the city of skyscrapers: “The knowledge of the firm is born there. We owe a lot to New York.”
Back after the pandemic
Last February, Custo Barcelona returned to New York. two years leave Pandemic With a bold collection that invites to “turn on the light” and “fashion for all”. It gathered 600 unconditional fans under the spotlight and “disco” atmosphere of the Ziegfeld Ballroom in downtown Manhattan. About 40 pieces of shiny, iridescent and reflective fabric were combined in patchwork and skin-revealing coatings.
He says that although he has paraded “on many podiums around the world,” from Sao Paulo to Moscow, through Berlin, London or Shanghai, each has its own personality and provides visibility in different markets. He assures that “the global projection of a platform like New York is hard to find”.
A lot has happened since 1997. almost non-existent parades It was until the sad September 11, 2001, which never happened, when New York firefighters were threatened with cancellation due to overcapacity that miraculously occurred in the midst of historic snowstorms.
“We have always felt very well received in the city. We also have a very loyal audience in the US. It was a gradual addition. They are a very loyal customer and they value us a lot,” says the designer, whose excitement is still at its peak as on the first day.
safe and risky
For this round and special parade, Custo Barcelona presented the ‘Sun o’clock’ (rendezvous with the sun), a collection for next spring-summer. innovative pattern design and risky material selection. A work inspired by the safety of a woman who is herself who wants to dress risky. The geometries and openings confirm a new architecture for a living and self-satisfied Custo woman.
The key pieces of this new collection range from minimalist micro dresses with openings in geometric shapes, to maxi dresses with long patterns and jacquard fabrics with macro geometries. Model Águeda López, the wife of singer Luis Fonsi, shone on the podium with the suggestions of the Catalan designer.
valuable stones
cuts, horizontally placed tapes and jacquard woven colored pieces mix together and make clothes in vibrant colors inspired by beauty and color richness of precious stones (emerald green, sapphire blue, topaz orange, amethyst purple and onyx black) are applied as a single color or mixed with new combinations.
Custo also embraces the following trend: use swimsuits and ‘sizes’ as valid pieces It is suitable for any occasion and stands out for its cuts and combination of jacquards, tapes woven with thick yarn create geometric shapes and logo embellishments.
Another of the ‘Sun time’ offers big size macro pantsin multicolored jacquards with unusual mixtures of different geometries and striped drawings combined with microballs.
50 parades. Nothing. To do 25 years have passed since Ángel Custodio Dalmau Salmons, better known as Custo Barcelona (Tremp; Lleida, 1959), first appeared on the runway of New York Fashion Week (NYFW), which appeared at the timeIt began to stand out against benchmarking events such as Paris and Milan. Then he has already achieved his first milestone as a designer: being the only European invited by the organization to share space with 39 other North American firms, which today laid the foundations for an unmissable event for the entire industry.
That historic parade and the ‘New York Times’ page dedicated to ‘customania’ determined the fate of the company forever.
Stability Award
“Fifty parades away from home and in New York is an achievement of perseverance,” the designer, who has a 42-year career behind her and left her mark on fashion with impeccable style, emphasizes to this newspaper. “This is a long and very exciting journey When the stylists of TV shows like “Friends” or “Sex in New York” began dressing their celebrities with them, explains the fashion designer whose groundbreaking and colorful t-shirts conquered the US market.
Since then, the US market has remained its main market, ahead of even Europe where it has been very successful.
“New York provides the international projection of the project and this is our second home“, knows the designer, who is eternally grateful to the city of skyscrapers: “The knowledge of the firm is born there. We owe a lot to New York.”
Back after the pandemic
Last February, Custo Barcelona returned to New York. two years leave Pandemic With a bold collection that invites to “turn on the light” and “fashion for all”. It gathered 600 unconditional fans under the spotlight and “disco” atmosphere of the Ziegfeld Ballroom in downtown Manhattan. About 40 pieces of shiny, iridescent and reflective fabric were combined in patchwork and skin-revealing coatings.
He says that although he has paraded “on many podiums around the world,” from Sao Paulo to Moscow, through Berlin, London or Shanghai, each has its own personality and provides visibility in different markets. He assures that “the global projection of a platform like New York is hard to find”.
A lot has happened since 1997. almost non-existent parades It never happened until September 11, 2001, when New York firefighters were threatened with cancellation due to overcapacity miraculously occurring in the midst of historic blizzards.
“We have always felt very well received in the city. We also have a very loyal audience in the US. It was a gradual addition. They are a very loyal customer and they value us a lot,” says the designer, whose excitement is still at its peak as on the first day.
safe and risky
For this round and special parade, Custo Barcelona presented the ‘Sun o’clock’ (rendezvous with the sun), a collection for next spring-summer. innovative pattern design and risky material selection. A work inspired by the safety of a woman who is herself who wants to dress risky. The geometries and openings confirm a new architecture for a living and self-satisfied Custo woman.
The main pieces of this new collection are dresses ranging from micro minimalist pattern with openings in geometric shapes, to long maxi dresses and jacquard fabrics with macro geometries. Model Águeda López, the wife of singer Luis Fonsi, shone on the podium with the suggestions of the Catalan designer.
valuable stones
cuts, horizontally placed tapes and jacquard woven colored pieces mix together and make clothes in vibrant colors inspired by beauty and color richness of precious stones (emerald green, sapphire blue, topaz orange, amethyst purple and onyx black) are applied as a single color or mixed with new combinations.
Custo also embraces the following trend: use swimsuits and ‘sizes’ as valid pieces It is suitable for any occasion and stands out for its cuts and combination of jacquards, creating tapes woven with thick threads, geometric shapes and logo embellishments.
Another of the ‘Sun time’ offers big size macro pantsin multicolored jacquards with unusual mixtures of different geometries and striped drawings combined with microballs.