for the red carpet Grammy Awards annual parade most famous personalities Music scene. New winners in five categories Lady Gaga, Bruno Mars, Dua Lipa and Olivia Rodrigo are some of the top media stars to attend the 2022 edition of the celebrity music awards.
However, the ceremony rising talent enters the music industry. One of the most surprising stories of the night was this: Abigail Barlow and Emily BearAmericans aged 23 and 20, respectively, who won the award Best musical theater album ‘unofficial musical Bridgertons‘They became the first artists to win an award in Grammy history. project created in TikTok.
Everything was born from a question
In January 2021, abigail barlow She posted a life-changing video on TikTok. I’ve just seen The first season of The BridgertonsThe trending series that took Netflix by storm and wondered What if ‘The Bridgertons’ was a musical?. young composer emily the bear He immediately joined the venture and together they created the first theme about the main character Daphne, who was successful on the platform and received a lot of interaction.
this the success of your publications On TikTok (the first video has already been viewed 2.4 million times), he encouraged the two artists to continue uploading their song about ‘Los Bridgerton’ to the networks. They shared the entire creation process through their profile, Involving followers in the 15’s essay stage topics they publish.
Album
After seeing his music reach millions of users, Barlow and the Bear they professionalized their content and decided to make the leap to mainstream music platforms a few months after the first video.
They released their album in September. ‘The Unofficial Bridgerton Musical’ Give them 15 songs about the first season gold gramophone in Las Vegas.
From anonymity to stardom
Two artists after releasing the album huge popularity levels in social networks and its content had great visibility. For example, Barlow’s TikTok profile accumulates today 2.4 million fansWhile Forbes magazine acknowledges both on the list 30 people under 30 years old in the social media category.
In just a few months, their lives had completely changed, as Barlow noted in his speech after receiving the award: “A year ago, when I asked the internet what would have happened if ‘The Bridgertons’ had been a musical. I couldn’t imagine we’d have a grammy. We want to thank everyone who saw that we created this album from scratch, we share it with you.”