CloudPayments analysts (the service is part of the Cloud group) analyzed online purchases of cosmetics, women’s accessories and jewelry, online payments for hairdressers and beauty salons, as well as online purchases of home accessories and learned how it changed in August 2022 compared to the previous year. August last year. The results are at the disposal of socialbites.ca.
In August 2022, online turnover in hairdressers and beauty salons decreased by 61% compared to the same period of the previous year.
Online purchases in this category decreased by 34%, and the average check decreased by 27% to 1,907 rubles. Such data show that people try to visit hairdressers and beauty salons less often, and if they do, they choose only the most necessary and inexpensive procedures.
This statement is also confirmed by the decrease in demand for cosmetics and personal care products: online turnover in this category decreased by 16% in August of this year: transactions decreased by 21%, the average check increased slightly – by 6% to 3,857 rubles . In addition, online demand for accessories and jewelry for women decreased by 23%. The number of online purchases in this category decreased by 11%, and the average check – by 12%, to 983 rubles.
People began to pay less attention to the decoration of the house. Thus, in August 2022, online demand for home accessories (vases, candles, paintings, decor items, clocks, etc.) decreased by 34%. Online purchases in this product category started to be made 51% less, while the average bill increased by 17% to 8,753 rubles.
Previously reportedHe said that Russians’ weekly spending has increased by almost 10% since the start of the year.